PR&Marketing Executive

JR Italy; Livorno; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading global hospitality company seeks a PR & Marketing Executive to enhance brand awareness and manage marketing strategies. The role involves coordinating PR efforts, developing promotional activities, and maintaining media relations to support business objectives.

Competenze

• Experience in marketing and/or press relations in a similar environment.
• Ability to work under pressure.
• Understanding of marketing and PR disciplines.

Mansioni

• Coordinating and assisting with the delivery of marketing and PR strategies.
• Managing media relations and organizing media familiarization trips.
• Monitoring social media activities and supporting departmental initiatives.

Conoscenze

Communication

Analytical Skills

Project Management

Customer Focus

Teamwork

Formazione

College-level education

Strumenti

Microsoft Office

Descrizione del lavoro

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A PR & Marketing Executive plays an important role in supporting the Line Manager in achieving key objectives aligned with the annual marketing and PR plan, current initiatives, and related activities. The marketing and PR team is crucial in integrating all functional areas to meet commercial targets. The role involves managing individual projects related to marketing, media relations, internal communications, and performing daily administrative duties.

What will I be doing?

As a PR & Marketing Executive, you will be responsible for the outcomes of the marketing plan and activities used by the hotel to enhance brand awareness, communicate promotions to target markets, and address hotel business needs. Your specific responsibilities will include:

1. Coordinating and assisting with the delivery of marketing and PR strategies, monitoring campaign performance, and reporting as directed by the Line Manager.
2. Supporting the development and implementation of promotional activities, collateral, in-house merchandising, and maintaining the media library.
3. Promoting hotel marketing activities to the media, including food and beverage, rooms, and event promotions.
4. Supporting internal communication efforts such as regional updates, press releases, newsletters, and speeches for executives.
5. Promoting and supporting marketing and PR activities like events, sponsorships, campaigns, exhibitions, and inspections.
6. Managing media relations, including social media tracking, press kit updates, news archive management, and coordinating interviews.
7. Organizing media familiarization trips and managing hotel media visits.
8. Assisting with on-site photoshoots and filming, ensuring administrative approvals are obtained.
9. Monitoring social media activities and supporting departmental initiatives.
10. Ensuring brand standards are maintained across all collateral and content.
11. Supporting loyalty marketing activities and campaigns.
12. Implementing and optimizing online content, including translation and photography.
13. Responding to customer posts and managing reputation issues.

Managing Execution

1. Supporting content management across channels like websites, OTAs, and social media.
2. Developing regular reports on marketing activities and results.
3. Maintaining and growing hotel databases for targeted campaigns.
4. Staying informed about local news affecting the hotel and reporting relevant information.
5. Assisting with reports on marketing initiatives and reviewing third-party website content.
6. Conducting competitive analysis and ensuring proper archiving of marketing materials.
7. Supporting crisis communication and achieving performance goals.

Developing Talent

• Focus on self-development rather than team development.

Building Relationships

• Establishing effective communication with hotel disciplines and external partners.
• Maintaining relationships with media, community organizations, government officials, and suppliers.
• Being an effective team player across departments and external agencies.

What are we looking for?

A Hilton PR & Marketing Executive should embody the following qualities and skills:

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English; proficiency in the native language is a plus.
• Strong analytical skills and ability to understand business metrics and trends.
• Ability to work under pressure.
• College-level education or equivalent experience.
• Effective interaction with management at all levels.
• Understanding of marketing and PR disciplines, plans, and strategies.
• Proficiency in Microsoft Office, budget management, and project management.
• Commercial awareness and adaptability to changing priorities.
• Experience in writing in a communications role.
• Diplomatic, solution-oriented, and influential interpersonal skills.
• Professional appearance and attitude.
• Positive, enthusiastic, and customer-focused demeanor.
• Integrity, passion, and self-motivation.
• Attention to detail and creative mindset.
• Team-oriented with a proactive attitude.
• Understanding of Hilton’s values and structure.

Preferred additional capabilities include previous hospitality marketing experience, multilingual abilities, creative writing qualifications, and experience with media and design agencies.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company, offering a range of accommodations from luxury hotels to mid-priced options. Committed to exceptional guest experiences, Hilton values its team members who are at the core of its success. Our vision is to fill the earth with the light and warmth of hospitality, creating remarkable experiences worldwide every day.