Marketing Data Analyst (Remote) - 1014145311

Leadtech Group; Italia; Remoto; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking a Marketing Data Analyst to analyze marketing performance and develop insights. The role involves creating reports, utilizing advanced Excel and Google Sheets skills, and collaborating with various teams to enhance project profitability. This position offers flexibility with remote work options and a focus on career development.

Servizi

Flexible time off

Remote work options

Flexible working hours

Career development opportunities

External training budget

Competenze

• At least 3 years of experience as an analyst.
• Strong knowledge of mobile app attribution tools.

Mansioni

• Measure marketing campaign performance and analyze trends.
• Prepare analytical reports and dashboards for the marketing team.
• Collaborate with Marketing and Product teams.

Conoscenze

Communication

Teamwork

Analytical Skills

Proactivity

Formazione

Bachelor's degree in STEM or a related field

Strumenti

Google Sheets

Microsoft Excel

Mobile App Attribution Tools

Data Visualization Tools

Descrizione del lavoro

Marketing Data Analyst (Remote) - 1014145311

We're looking for a Marketing Data Analyst who is passionate about their work, adaptable, and shares our company values.

About Us

Leadtech has been developing innovative digital businesses across various industries since 2009. Our team of over 500 employees works across Spain, representing more than 23 nationalities. Our products and services are enjoyed by millions globally each month.

Role Responsibilities:

1. Measure marketing campaign performance, create custom reports, and analyze trends and anomalies.
2. Prepare analytical reports and dashboards, including visualizations, for the marketing team.
3. Develop Google Sheets scripts to integrate data from various reports and sheets.
4. Utilize advanced skills in Microsoft Excel and Google Sheets.
5. Analyze product and marketing metrics to identify correlations and drivers.
6. Identify user behavior patterns using analytics and develop hypotheses for marketing strategies.
7. Develop SKAN measurement strategies for Google, Meta, and TikTok platforms.
8. Understand user acquisition processes to provide insights and proposals.
9. Manage MMP tools like Adjust, providing technical support related to app attribution and event tracking.
10. Assess the impact of product and marketing strategy changes on performance.
11. Collaborate with Marketing and Product teams to enhance project profitability.
12. Work with the BI department to create and maintain data visualization dashboards.

Minimum Requirements:

1. Bachelor's degree in STEM or a related field.
2. At least 3 years of experience as an analyst.
3. Strong knowledge of mobile app attribution tools.
4. Proficiency in machine learning and statistical techniques.
5. Excellent communication skills to translate technical data into business insights.
6. Deep understanding of digital marketing strategies, including platform-specific analysis for iOS and Android.
7. Experience with data visualization tools.
8. Experience setting up and managing event tracking in mobile apps, focusing on SKAN, Firebase, Meta, etc.
9. Strong teamwork and collaboration skills.
10. Proactive, results-oriented attitude.

Benefits:

• Full-time, permanent contract.
• Flexible time off, including birthdays, Christmas Eve, and New Year's Eve off.
• Remote work options.
• Flexible working hours (7-9:30 a.m. / 3:30-7:30 p.m).
• Friday afternoons off and a 35-hour workweek in July and August.
• Career development opportunities.
• External training budget.
• Celebrations of company milestones.

Interested? Apply now! We look forward to meeting you.

Equal Opportunity Employer

Leadtech encourages applications from diverse backgrounds and personal circumstances. We welcome applicants regardless of race, gender, age, religion, nationality, sexual orientation, gender identity, expression, or disabilities. Bring your energy, skills, and enthusiasm to our team!

Location

You can choose to work in our Barcelona office, remotely, or a hybrid of both. Our office in Barcelona's Blue Building offers stunning views and perks like free snacks and social activities.