PR&Marketing Executive

JR Italy; Genova; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading global hospitality company is seeking a PR & Marketing Executive to enhance brand awareness and manage media relations. This role involves coordinating marketing strategies, supporting promotional activities, and ensuring effective communication with media and partners. The ideal candidate will have experience in marketing, excellent communication skills, and a strong understanding of PR and digital content management.

Competenze

• Experience in marketing and/or press relations in a similar environment.
• Understanding of marketing, PR, and digital content management.

Mansioni

• Coordinate and assist in delivering marketing and PR strategies.
• Manage media relations, social media tracking, and press kits.
• Support marketing and PR activities like events and sponsorships.

Conoscenze

Communication

Analytical Skills

Creativity

Formazione

College-level education

Strumenti

Microsoft Office

Descrizione del lavoro

A PR & Marketing Executive plays a vital role in supporting the Line Manager to achieve key objectives aligned with the annual marketing and PR plan, current initiatives, and relevant activities. The team is essential in uniting various functions to meet commercial targets. The role involves managing projects related to marketing, media relations, internal communications, and performing administrative duties.

What will I be doing?

As a PR & Marketing Executive, your responsibilities include enhancing brand awareness, communicating promotions, and addressing hotel business needs through the following tasks:

• Coordinate and assist in delivering marketing and PR strategies, monitoring campaign performance, and reporting as directed by the Line Manager.
• Support development and implementation of promotional activities, collateral, in-house merchandising, and maintaining media archives.
• Promote hotel marketing activities to media covering F&B, rooms, and events.
• Assist with internal communications such as updates, press releases, newsletters, speeches, and interviews.
• Support marketing and PR activities like events, sponsorships, campaigns, and property inspections.
• Manage media relations, social media tracking, press kits, news archives, media databases, and interview coordination.
• Organize media familiarization trips and entertain local media where appropriate.
• Lead on-site photoshoots and filming, ensuring administrative approvals.
• Monitor and support social media activities and departmental initiatives.
• Ensure all collateral aligns with brand standards and corporate voice.
• Identify opportunities to grow loyalty marketing activities.
• Implement marketing content effectively online, and respond to customer postings and complaints.

Managing Execution

• Support content management across channels including websites, OTAs, social media, and partnerships.
• Create reports on activities, results, and next steps.
• Maintain and grow hotel databases for targeted campaigns.
• Stay informed about local news affecting hotel reputation and respond swiftly.
• Assist in developing reports on marketing and PR initiatives.
• Review third-party website content for standards and accuracy.
• Conduct competitive analysis to maximize PR efforts.
• Maintain comprehensive marketing archives and content.
• Support management in projects within budget constraints.
• Assist with crisis communication and achieve performance goals.

Developing Talent

• This role emphasizes self-development rather than team development.

Building Relationships

• Establish effective communication with hotel disciplines and external partners.
• Develop relationships with media, community, government, suppliers, and agencies.
• Collaborate within the team and support all hotel departments on campaigns.

What are we looking for?

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English and possibly other languages.
• Strong analytical skills and ability to work under pressure.
• College-level education or equivalent experience.
• Understanding of marketing, PR, and digital content management.
• Proficiency in Microsoft Office, budgeting, and project management.
• Commercial awareness, decision-making skills, and creativity.
• Professional appearance, positive attitude, and customer focus.
• Integrity, passion, attention to detail, and teamwork skills.

Preferred Capabilities

• Experience in hospitality marketing and PR.
• Additional language skills.
• Qualifications in creative writing or media relations.
• Experience with media and design agencies.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company committed to providing exceptional guest experiences. Our team is dedicated to creating remarkable hospitality experiences worldwide, with our team members at the core of our success.