Education Content Manager - L'oréal Professional Products

L'Oreal; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

L'Oreal seeks a Brand Education Content Manager to lead educational content strategy for their professional line in Italy. This role combines creativity and analytical skills to enhance brand engagement at salons and through various platforms. Candidates should be passionate about education with deep industry knowledge.

Servizi

Real responsibility from day 1

Encouragement to try new things

Competenze

• 3-5 years of experience in education roles within the professional industry.
• Fluency in Italian and English.
• Deep understanding of the hairdressing industry.

Mansioni

• Develop and execute a comprehensive content strategy.
• Manage brand content across all channels.
• Collaborate with cross-functional teams to maximize impact.

Conoscenze

Analytical Skills

Collaboration

Creativity

Language Skills

Formazione

Bachelor's degree in a relevant field

Descrizione del lavoro

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As L'Oréal Professionnel's Brand Education Content Manager, you'll be the driving force behind our brand's educational content strategy in Italy, reporting to the Brand Education Manager, this role offers a unique opportunity to blend your passion for education with the dynamic world of professional beauty, shaping how hairdressers learn and grow with L'Oréal Professionnel. You will be responsible for crafting engaging content across all channels, maximizing reach and driving traffic to our online platforms, Access and L'Oréal Professionnel Paris Learning Space (LPS).

• Content Strategy & Creation : Develop and execute a comprehensive online and offline content strategy for L'Oréal Professionnel education, ensuring alignment with brand DNA and business objectives. Create engaging training materials, including social media content, presentations, handouts, and platform-specific resources.
• Content Management & Adaptation : Manage and update brand content across all channels, adapting global DMI content to resonate with the Italian market. Oversee the L'Oréal Professionnel Access platform, ensuring fresh and relevant content to drive traffic and engagement.
• Collaboration & Coordination : Work closely with cross-functional teams, including Access, Social Media, LPS, CRM, and multi-brand colleagues, to ensure a cohesive and impactful content ecosystem. Lead the editorial committee, analyzing content effectiveness and optimizing strategies based on data and insights.
• Social Media Strategy & LPS Traffic Generation : Develop educational content specifically designed to drive traffic to LPS and amplify our social media presence. Partner with the Social Media team to ensure content aligns with overall social strategy and drives engagement and sales.
• Field & Squad Alignment : Collaborate with field teams and squads to ensure seamless execution of educational content initiatives, providing support and resources to maximize impact at the salon level.

We Are Looking For

We are seeking a highly motivated and experienced individual with a passion for education and a deep understanding of the professional hairdressing industry. You thrive in a fast-paced environment and possess a strong entrepreneurial spirit, always seeking new and innovative ways to engage your audience.

• Education & Experience : Bachelor's degree in a relevant field. 3-5 years of experience in education roles, preferably within the professional industry.
• Language Skills : Fluency in Italian and English.
• Industry Knowledge : Deep understanding of the hairdressing industry and its business needs.
• Analytical & Numerical Skills : Strong analytical abilities and a data-driven approach to content creation and optimization.
• Collaboration & Teamwork : Proven ability to work effectively in a team environment, influencing and coordinating with diverse stakeholders.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal / environmental causes to make concrete difference

Who We Are

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge.

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