Editorial Content Manager
Your Mission
Within the Brand Communication Department, you will lead the creation of a 360° global editorial content strategy across consumer-facing touchpoints, both online and offline, aligning with brand strategy, channel needs, and KPIs.
With a strong focus on storytelling, high quality, and consistency, you will manage the entire editorial content production process through close collaboration with internal teams (Communication, Marketing, Media, Brand Creation, Visual Merchandising, Digital Department, CRM) and external vendors.
How will you make an impact
- Define the brand's editorial identity in collaboration with the Brand Communication Director.
- Develop, implement, and manage the overall editorial content strategy aligned with brand positioning and communication goals.
- Curate high-quality, engaging, and relevant content for various channels, including social media, advertising, websites, newsletters, and in-store communication to enhance brand storytelling.
- Maintain and evolve the brand’s verbal identity, ensuring consistency across all communication channels.
- Collaborate with external copywriters to ensure outsourced projects align with the brand’s tone of voice.
- Stay informed about industry trends, consumer preferences, and the competitive landscape; use insights to inform content strategies.
- Design and envision optimal customer journeys across communication touchpoints.
- Act as a gatekeeper of the brand’s editorial expression.
- Develop messages and creative assets tailored for different formats and platforms.
- Contribute to marketing briefs by outlining content needs for cross-channel strategies.
How will you experience success
- At least 5 years of experience in a similar role.
- Exceptional copywriting, editing, and proofreading skills.
- Strong planning and project management abilities.
- Excellent communication skills.
- Ability to manage multiple projects and meet deadlines.
- Strategic thinking and a passion for creating captivating content.
- Problem-solving skills with a solution-oriented approach.
- Advanced soft skills for stakeholder management, from C-level to middle management.
- Knowledge of SEO and content optimization is a plus.
- Fluent in English (spoken and written).
Additional Information
- You will be part of a dynamic Maison where your skills will be recognized.
- Share our values: community enrichment, caring attitude, continuous improvement, and accountability.
- Work within a multicultural team and gain international experience.
- Contribute to our sustainability journey.
- Opportunities for career development within Maison and the Richemont Group.
Interview process
- Initial contact within 2 weeks after application submission.
- Interview with our Senior HR Manager.
- Interview with our Brand Communication Director and CMO.
Panerai is an equal opportunity employer committed to diversity and inclusion. We ensure fair treatment throughout our recruitment process and welcome all talents and backgrounds.
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