Social Media Senior Specialist

JR Italy; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in the e-commerce sector is seeking a Social Media Senior Specialist to enhance brand awareness in Italy. The role involves creating impactful social media campaigns, analyzing performance data, and collaborating with influencers to drive brand loyalty. The ideal candidate will have a strong background in social media management and a passion for creative content.

Competenze

• Minimum of 3 years' experience in social media planning and account management.
• Fluency in Italian and English is mandatory.

Mansioni

• Develop and implement social media and influencer strategies.
• Monitor and analyze social media performance data.
• Create original content and schedule posts.

Conoscenze

Creativity

Analytical Skills

Data Analysis

Content Creation

Proactive Approach

Formazione

BSc/BA in Marketing

BSc/BA in Advertising

Descrizione del lavoro

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AliExpress is a global e-commerce platform that offers consumers a wide selection of products at competitive prices. We are dedicated to delivering an extraordinary shopping experience while fostering brand loyalty and trust within our diverse customer base.

Job Summary:

We are seeking a Social Media Senior Specialist to plan and manage impactful social channels marketing campaigns that amplify AliExpress’ brand value proposition in Italy. This role requires a blend of creativity and analytical skills, focused on building brand awareness and trust through effective social media strategies.

Responsibilities:

1. Develop and implement social media and influencer strategies aligned with our brand positioning and marketing goals.
2. Create original content and schedule posts to boost account visibility and engagement.
3. Monitor and analyze social media performance data to optimize content and strategies continuously.
4. Identify and develop relationships with influencers, working closely and innovatively to support brand and business growth.
5. Collaborate with advertising agencies and vendors to manage and enhance social media advertising campaigns.
6. Manage online communities effectively.

Qualifications:

• Minimum of 3 years' experience in social media planning and account management.
• Proficiency in content trends, viral marketing, and platform mechanisms on Instagram, TikTok, and YouTube.
• Excellent creative thinking and content creation skills.
• Strong data analysis skills with the ability to adapt strategies based on insights.
• A proactive, results-oriented approach capable of driving initiatives forward amidst uncertainty.
• Experience in e-commerce, retail, or FMCG sectors is highly advantageous; agency experience is also valued.
• Ability to work independently and collaboratively.
• Fluency in Italian and English is mandatory; Chinese language skills are a plus.
• BSc/BA in Marketing, Advertising, or a related field.