Marketing Automation Expert

DXC Technology; Roma; Ibrido; EUR 45.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading technology company is seeking a Marketing Automation Expert to join their Analytics Offering team in Rome. The ideal candidate will have over 8 years of experience in Martech, skilled in campaign development and data analysis. They will lead initiatives integrating marketing tools, refine strategies based on analytics, and enhance customer engagement across various platforms, with remote work options available.

Competenze

• At least 8 years of experience in Martech.
• Strong communication skills to convey technical concepts.
• Previous technical experience in campaign development.

Mansioni

• Act as SME for marketing automation platform.
• Create and execute multi-channel marketing campaigns.
• Analyze campaign performance metrics to assess effectiveness.

Conoscenze

Communication

Data Analysis

Presentation Skills

Strumenti

Infinity

Eloqua

Unica

Descrizione del lavoro

Job Description:

DXC Technology is looking for Marketing Automation Expert to join Analytics Offering with previous experience in Martech projects.

DXC Analytics is focused on providing customers innovative solutions and high added value, in the following areas: Analytics Solutions and Services, Big Data Platforms, Information Governance, Business Intelligence & Data Management, Artificial Intelligence and IoT Analytics.

Responsibilities:

• Act as SME for the marketing automation platform implemented.

• Work closely with cross-functional teams to create and execute multi-channel marketing campaigns, ensure data integrity and enhance customer processes..

• Ensure proper integration and functionality of marketing tools with CRM and other systems.

• Analyze campaign performance metrics and reports to assess the effectiveness of the solution.

• Use insights from data analysis to refine strategies and improve ROI.

• Identify opportunities for process improvements within marketing automation workflows.

• Stay current on industry trends and best practices in marketing automation and technology.

Nice to have:

• Knowledge or experience in financial services projects and consulting firms

Requirements:

• At least 8 years of experience in Martech

• Previous technical experience in campaign development, platform management and data analysis.

• Strong communication and presentation skills, with the ability to effectively convey complex technical concepts to non-technical stakeholders

• Good knowledge at least one of: Infinity, Eloqua or Unica.

Location:ROME with remote work possibility

#LI-Hybrid

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