Senior Customer Marketing Specialist

Experteer Italy; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading healthcare technology company is seeking a Senior Customer Marketing Specialist to drive the adoption of an innovative engagement platform for healthcare professionals. The role involves creating marketing campaigns, managing content calendars, and analyzing platform performance to enhance user engagement. Candidates should have a strong background in digital marketing and excellent communication skills.

Servizi

Competitive Salary

Flexible Benefits Package

Career Development Resources

Competenze

• 3+ years of experience in digital marketing.
• Solid understanding of digital marketing channels, especially LinkedIn.
• Experience in customer or channel marketing preferred.

Mansioni

• Create and execute marketing campaigns to maximize adoption and loyalty.
• Analyze user behavior and platform usage for performance improvements.
• Collaborate with the EMEA Omnichannel Lead for content creation.

Conoscenze

Digital Marketing

Content Creation

Data Analysis

Communication

Interpersonal Skills

Formazione

Bachelor's degree in Marketing or Digital Marketing

Strumenti

Adobe InDesign

Adobe Photoshop

Google Analytics

Descrizione del lavoro

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
As a Senior Customer Marketing Specialist within the Diabetes business, you will play a key role in driving the adoption and usage of WePartner Online (WPO), an innovative engagement platform designed for HealthCare Professionals (HCPs, including both physicians and nurses). Additionally, you will be responsible for content creation as part of an omnichannel strategy.
To succeed in this position within the EMEA Diabetes Business, you should be a highly motivated, collaborative professional based in the EMEA region, with a customer-oriented approach and a proven track record of successfully implementing projects in complex environments.
Responsibilities may include the following and other duties may be assigned:
* External Engagement: Enable local WPO channel owners by creating and executing marketing campaigns and assets to maximize adoption, loyalty, and value for each channel. This includes maintaining an engagement calendar to capture EMEA and country-specific activities, plans, and OKRs.
* Internal Engagement and Readiness: Drive internal awareness and enthusiasm for WPO, leveraging all available internal channels/platforms (e.g., Yammer, MSC/T&E/Breakfast calls). Support countries in preparing for their internal launch efforts.
* Content Calendar Leadership: Plan and manage the WPO content calendar to support the broader Diabetes and HCP marketing strategies, while addressing the needs of internal stakeholders (e.g., service leads).
* Partnership with Omnichannel Lead: Collaborate with the EMEA Omnichannel Lead to create content not only for WPO but also for key channels such as LinkedIn. Use a "big rock" content strategy, creating a single, impactful piece of content that provides value to the HCP audience and serves as the foundation for other content across the omnichannel strategy.
* Platform Analytics: Analyze user behavior and platform usage (e.g., Google Analytics, user feedback/research, LinkedIn analytics). Develop action plans to address performance or engagement issues based on insights.
Required Knowledge and Experience:
* Bachelor's degree in marketing or digital marketing
* 3+ years of experience in digital marketing.
* Solid understanding of digital marketing channels, especially LinkedIn
* Familiar with developing high-quality, multichannel or omnichannel marketing plans, campaigns, and assets, in collaboration with approved creative agencies
* Highly desirable experience in design and content creation e.g. Adobe InDesign, Adobe Photoshop etc
* Comfortable with data analysis and reporting
* Strong communication, presentation, and interpersonal skills
* Excellent spoken and written English
Experience in customer or channel marketing is a preferred.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission - to alleviate pain, restore health, and extend life - unites a global team of 95,000+ passionate people.
We are engineers at heart- putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here