全球速卖通事业部(AliExpress)-Social Media Senior Specialist-Italy

Experteer Italy; Milano; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking a Social Media Senior Specialist to enhance brand value through impactful marketing campaigns. The role involves developing strategies, creating content, and analyzing performance data to drive engagement across platforms like Instagram and TikTok.

Competenze

• At least 3 years of experience in social media planning and account management.
• Proficiency in content trends, viral marketing strategies, and platform mechanisms.

Mansioni

• Developing and implementing social media and influencer strategies.
• Monitoring and analyzing social media performance data.
• Building and maintaining influencer networks.

Conoscenze

Social Media Planning

Creative Thinking

Data Analysis

Formazione

BSc/BA in Marketing

Descrizione del lavoro

Alibaba Group

Specialista Senior / Project Manager

We are seeking a Social Media Senior Specialist to plan and manage impactful social media marketing campaigns that enhance AliExpress' brand value in Italy. The ideal candidate will have:

1. At least 3 years of experience in social media planning and account management.
2. Proficiency in content trends, viral marketing strategies, and platform mechanisms on Instagram, TikTok, and YouTube.
3. Excellent creative thinking and content creation skills.
4. Strong data analysis skills to adjust strategies based on insights.
5. A proactive, results-oriented approach capable of driving initiatives forward in uncertain environments.
6. Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous.
7. Agency experience is also encouraged.
8. Ability to work independently and collaboratively in a team.
9. Proficiency in Italian and English; Chinese language skills are a plus.
10. BSc/BA in Marketing, Advertising, or a related field.

Responsibilities include:

1. Developing and implementing social media and influencer strategies aligned with brand positioning and marketing goals.
2. Creating original content and scheduling posts to boost visibility and engagement.
3. Monitoring and analyzing social media performance data to optimize content and strategies.
4. Building and maintaining influencer networks, working closely with influencers to support brand and business growth.
5. Collaborating with advertising agencies and vendors to manage and improve social media advertising campaigns.
6. Managing online communities effectively.