PR&Marketing Executive

JR Italy; Terni; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading hospitality provider seeks a PR & Marketing Executive to enhance brand awareness and manage marketing strategies. The role involves coordinating PR activities, managing media relations, and supporting internal communications. Ideal candidates will have experience in marketing, excellent communication skills, and a college-level education. Join a dynamic team dedicated to exceptional guest experiences.

Competenze

• Experience in marketing and/or press relations in a similar environment.
• Understanding of marketing and PR strategies.

Mansioni

• Coordinate and execute marketing and PR strategies.
• Manage media relations and social media activities.
• Support internal communications and promotional activities.

Conoscenze

Communication

Analytical Skills

Problem Solving

Formazione

College-level education

Strumenti

Microsoft Office

Descrizione del lavoro

A PR & Marketing Executive plays a vital role in supporting the Line Manager to achieve key objectives aligned with the annual marketing and PR plan, current initiatives, and activities. The team is instrumental in uniting various functions to meet commercial targets. The role involves managing individual projects related to marketing, media relations, and internal communications, along with daily administrative duties.

What will I be doing?

As a PR & Marketing Executive, your responsibilities include enhancing brand awareness, communicating promotions to target markets, and addressing hotel business needs through the following tasks:

• Coordinate and assist in executing marketing and PR strategies, monitor campaign performance, and report as directed by the Line Manager.
• Support the development of promotional activities, collateral, in-house merchandising, and media library management.
• Promote hotel marketing activities to media outlets covering various departments.
• Assist with internal communications, including updates, press releases, newsletters, and speeches.
• Support marketing and PR activities such as events, sponsorships, campaigns, and property inspections.
• Handle media relations tasks including social media tracking, press kit updates, news archiving, and media visits coordination.
• Organize media familiarization trips and support hotel photoshoots and filming with proper administration.
• Manage and support social media activities and ensure brand standards are maintained across all collateral.
• Identify opportunities to grow loyalty marketing initiatives and optimize online presence.
• Respond to customer postings and manage online reputation.

Managing Execution

• Assist in content management across hotel websites, OTAs, social media, and partnerships.
• Create regular reports on marketing activities and results.
• Maintain and expand hotel databases for targeted campaigns.
• Monitor local news impacting hotel reputation and inform management promptly.
• Support in developing reports on marketing and PR initiatives.
• Review third-party website content for accuracy and standards.
• Conduct competitive analysis to align marketing and PR efforts.
• Ensure proper archiving of media content, press kits, and collateral.
• Assist with project management within budget and resource constraints.
• Support crisis communication efforts as needed.
• Achieve performance goals and undertake tasks responsibly.

Developing Talent

• Focus on self-development and enhancing personal skills.

Building Relationships

• Establish effective communication and rapport within hotel teams and with external partners.
• Maintain strong working relationships with media, community, government, and suppliers.
• Collaborate effectively within the team and support departmental initiatives.

What are we looking for?

The ideal candidate should embody the following:

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English, with proficiency in the native language depending on location.
• Strong analytical skills and ability to work under pressure.
• College-level education or equivalent experience.
• Effective interaction with management levels.
• Understanding of marketing and PR strategies.
• Proficiency in Microsoft Office, budget management, and project planning.
• Commercial awareness and adaptability to changing priorities.
• Effective written communication skills.
• Diplomatic influence and problem-solving abilities.
• Professional appearance and positive attitude.
• Integrity, passion, attention to detail, creativity, and teamwork skills.

Preferred Capabilities

• Experience in hospitality marketing and PR.
• Additional language skills.
• Qualifications in creative writing or related courses.
• Experience working with media and design agencies.

What will it be like to work for Hilton?

Hilton is a leading global hospitality provider, offering a range of accommodations worldwide. Committed to exceptional guest experiences, Hilton values its team members who are at the core of its success. We aim to create remarkable hospitality experiences every day, driven by our vision to "fill the earth with the light and warmth of hospitality."