Social Media Marketing Specialist

Buscojobs; Toscana; Remoto; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading company in the financial services sector is seeking a Social Media Marketing Specialist to enhance their online presence. The ideal candidate will implement a comprehensive organic social media strategy, engaging with traders and managing community interactions. This role offers 100% remote work and a supportive international team environment.

Servizi

100% remote work

Paid annual & sick leave

Compensation for new equipment and software

Sponsorship of training

Friendly international team environment

Competenze

• 2+ years in social media management or related field.
• Proficiency in social media platforms.

Mansioni

• Develop and implement a comprehensive organic media strategy.
• Generate and manage daily content across social media platforms.
• Analyze social metrics and create weekly reports.

Conoscenze

Social Media Management

Communication

Creativity

Strumenti

Canva

Adobe Creative Suite

Figma

Hootsuite

Sprout Social

Metricool

Descrizione del lavoro

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders. We are seeking a social media marketing specialist with at least 2 years of experience in a similar role, identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties. This includes:

1. Building and executing a comprehensive organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
2. Generating, editing, publishing, and sharing daily content (original text, images, video, or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.
3. Crafting compelling and brand-aligned copy for social media posts that resonate with our audience and drive engagement.
4. Optimizing company pages within each platform to increase the visibility of the company's social content.
5. Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments, and providing a value-added experience.
6. Creating and managing editorial calendars and syndication schedules.
7. Continuously improving our social media presence by capturing and analyzing social data/metrics, insights, and best practices. Creating weekly reports to review this data and acting on the information with the goal of increasing community size and engagement.
8. Collaborating with other departments to manage reputation, identify key players, and coordinate actions including live streaming and special events on our web properties and partner sites.

Requirements

• Experience: 2+ years in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
• Strong communication skills with an eye for detail and creativity.
• Plus: Experience in the finance, tech, e-commerce industry, or a background in content creation for a digital-first brand is a bonus.

What we offer

• 100% remote work
• Paid annual & sick leave
• Compensation of new equipment and software
• Sponsorship of training
• A great international team and friendly environment