UM - Digital Planner

TN Italy; Milano; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading media agency in Milan is seeking a Digital Media Planner to develop and manage digital media strategies. The role involves optimizing campaigns, managing budgets, and building relationships with clients and media partners. Ideal candidates will have strong analytical and communication skills, along with experience in digital media planning.

Competenze

• At least 2 years of experience in Digital Media planning.
• Good English (minimum B1), excellent Italian (C2).

Mansioni

• Develop and manage digital media plans.
• Manage campaign authorizations, budgets, and reconciliation processes.
• Monitor and assess ongoing campaign performance.

Conoscenze

Communication

Analytical skills

Strumenti

Microsoft Office

DoubleClick DART

IAS

DV

DV360

TTD

Amazon

Descrizione del lavoro

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We are looking for a Digital Media Planner to join the UM Digital team in Milan.

Key Responsibilities

1. Develop and manage digital media plans (planning and buying)
2. Manage the day-to-day implementation and optimization of campaign activities: biddable, programmatic, and direct deals
3. Manage campaign authorizations, budgets, and reconciliation processes
4. Manage the day-to-day relationship with clients
5. Conduct pre- and post-campaign analysis
6. Develop digital media strategy guided by the digital media partner
7. Interact daily and maintain rapport with digital media publishers
8. Interact daily and maintain rapport with the EMEA UM team to manage planning and strategy for international clients
9. Collaborate with IPG Mediabrands business units, both local and global, including Biddable, Programmatic, AdOps, and Data & Tech
10. Build productive relationships with internal teams and technology partners
11. Analyze research data and media/marketing information; report findings to clients
12. Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
13. Contribute to new business and marketing activities as needed

Desired Skills & Experience

• At least 2 years of experience in Digital Media planning
• Knowledge of ad serving/trafficking technology (e.g., DoubleClick DART)
• Knowledge of ad verification technologies (e.g., IAS, DV)
• Knowledge of various DSPs (e.g., DV360, TTD, Amazon)
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Strong communication and interpersonal skills
• Language skills: Good English (minimum B1), excellent Italian (C2)
• Analytical skills

About Us

UM is a full-service media agency committed to future-proofing our clients’ businesses through innovative science, art, and outcomes. Founded in 1999, UM has over 4,800 employees across 130 offices worldwide. As part of IPG Mediabrands, our global headquarters are in New York, with additional US offices. Our culture emphasizes inclusivity, personal and professional growth, and values such as courage, curiosity, commitment, community, caring, and candor. We aim to set industry standards with our Better Science, Better Art, Better Outcomes approach, serving clients like Aetna, American Express, and others.