Skincare Brand Communications Manager

Davines Group | Certified B Corp; Parma; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Davines Group is seeking a Skincare Brand Communications Manager to enhance brand messaging and strategy. The role involves crafting omnichannel campaigns, ensuring brand consistency, and collaborating with various teams. Ideal candidates have a strong background in luxury branding, excellent communication skills, and a passion for sustainability.

Competenze

• 4-5 years in a similar role within international luxury context.
• Fluent in English and Italian; other languages a plus.
• Experience with omnichannel branding and campaigns.

Mansioni

• Craft brand messaging and communication plans aligned with company mission.
• Coordinate communications for events and prepare promotional content.
• Monitor and analyze omnichannel communications data.

Conoscenze

Communication strategy

Trend analysis

Attention to detail

Project management

Copywriting

Formazione

Degree in Marketing, Communication, Digital Media

Strumenti

Social media management platforms

Video editing tools

Descrizione del lavoro

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 8 offices, operates in 90 countries, and employs around 900 collaborators globally. Since 2019, both the Italian and US subsidiaries have been Benefit Corporations.

JOB MISSION

Are you ready to make a meaningful impact? We’re looking for passionate individuals eager to help grow our Skincare Communications Department while upholding our core values of beauty, ethics, and sustainability.

As our Skincare Brand Communications Manager, you will be led by a purpose-driven approach to business and able to implement an effective omnichannel communication strategy enhancing our brand’s uniqueness, positioning and success. You will work closely with Comfort Zone Global Creative, Marketing, Trade, Pr and Digital teams as well as with Davines Group Corporate Communications.

What You Will Do

Brand Messaging & Strategy

• Craft and cascade key brand messaging and communication plans aligned with the company's mission, product philosophy, and target audience (e.g., estheticians, skin care professionals, beauty lovers, media and business partners).
• Ensure Brand Equity and Leverage through strategic digital editorial content plan and production
• Ensure consistency and excellence of messages, tone of voice and visual codes across all communication touchpoints.
  
  
  

Branding Activations

• Craft omnichannel brand and product campaigns in collaboration with marketing, pr, trade and digital teams targeting our professional clients and our end consumers.
• Ensure brand consistency across in-store and digital content—including social media, blogs, and websites—by reviewing and aligning messaging with the brand’s professional values, client-centric positioning, and evolving skincare trends, in close collaboration with the relevant teams.
• Conduct research to monitor skin care trends and competitors campaigns
• Provide omnichannel activations and campaign briefs
• Collaborate with the Advocacy team to co-manage influencer and content creator campaign briefs.
• Monitor and analyze omnichannel communications and activations data.
  
  
  

Internal and Key Stakeholders Communication

• Create internal guidelines, communications, presentations, and newsletters to keep our skin care division and our group community informed and aligned with our projects and activations
• Support sales and training teams with brand messaging and clear communication tools for field staff and professional partners.
  
  
  

Event Communication

• Coordinate communications for industry events, conferences, webinars, trade shows, consumer events.
• Prepare branded materials, speaker notes, and promotional content.
  
  
  

WHO YOU ARE:

• Experience: 4–5 years in a similar role within an international and luxury context, with a strong track record in managing omnichannel branding and campaigns. Combines a humanistic background with planning and analytical skills. Knowledge of both physical touchpoints and digital platforms (e.g., Instagram, TikTok, YouTube), with strengths in communication strategy, trend analysis, and attention to detail.
• Education: Degree in Marketing, Communication, Digital Media, or related fields.
• Language Skills: Fluent in English (native or advanced level) and Italian, any other language, especially French, German, Spanish and Chinese are a plus.
• Technical Skills: Excellent copywriting is a must, video editing tools, and social media management platforms (Dash Hudson, Sprinklr, Hootsuite, or similar).
• Collaborations with the Ecommerce and Social Media team.
• Soft Skills: Aesthetic eye and passion for luxury and design, analytical mindset, excellent time and project management, attention to detail, collaborative spirit, and proactivity.
• Passion for Professional Skin Care and Sustainability, Enthusiasm for storytelling, and staying updated on emerging social and digital trends.
• International Exposure: Work or living experience abroad is a plus.
  
  
  

WHY YOU WILL LOVE WORKING WITH US

At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you’ll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.

EQUAL EMPLOYER OPPORTUNITY

At Davines Group, we celebrate diversity and inclusiveness as core values that are integral to our Ethical Chart. We are committed to creating a workplace where everyone feels respected, valued, and empowered to be their authentic selves. Our hiring practices are free from discrimination, and we do not make employment decisions based on race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, or any other factor unrelated to merit. We believe that a diverse team strengthens our ability to innovate and thrive.