Sales Support Specialist - In Office

Job Details Job Location: Columbia, SC - Columbia, SC Salary Range: $50,000.00 - $55,000.00 Base+Commission/year

Allegiance Industries, a premier facility services provider located in Columbia, SC is growing and looking to expand our inside sales division. We are seeking a proactive and detail-oriented Lead Generation Specialist to join our team. As a Sales Support Specialist, you will be responsible for identifying and generating new business opportunities. This position requires strong research skills and in-depth knowledge of the facility services industry.

Responsibilities

• Generate and analyze lead engagement, template performance, and outreach metrics to evaluate and enhance the effectiveness of strategies.
• Track outreach and lead conversion data, offering insights to optimize the lead generation and engagement process.
• Partner with the Business Development Director to refine outreach templates and adjust follow-up tactics based on data-driven performance.
• Monitor campaign progress and make adjustments to ensure consistent engagement with prospects, aiming to maximize lead conversion rates.
• Keep the CRM system up-to-date with key metrics, enabling the team to access transparent insights for informed action.
• Leverage Zoho's analytics tools to generate sales forecasts and provide data-driven insights for assessing potential deals and pipeline growth.
• Deliver regular performance reports, covering lead engagement, conversion rates, sales progress, and overall pipeline health using Zoho’s reporting tools.
• Generate 1,000+ sales leads monthly to support drip marketing email campaigns.

Qualifications

• 2-3 years of experience in sales operations, business development, or a related role, preferably in a B2B environment.
• Hands-on experience with Zoho CRM or similar customer relationship management systems, including managing campaigns and generating reports.
• Strong skills in data analysis, with the ability to interpret metrics and make data-driven recommendations to improve outreach and lead generation strategies.
• Demonstrated experience in generating and qualifying leads, including knowledge of drip marketing and email campaign strategies.
• Ability to manage multiple projects simultaneously, with strong organizational and time-management skills.
• Excellent written and verbal communication skills, with the ability to work collaboratively with a team to refine strategies and optimize performance.
• Strong problem-solving skills and adaptability to adjust strategies based on changing data and performance metrics.
• Familiarity with analytics and reporting tools (e.g., Zoho Analytics, Google Analytics) for tracking performance and generating insights.
• A degree in business, marketing, data analytics, or a related field is preferred.