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A leading company is seeking an Associate Assortment Planner GEO to develop and manage effective assortments, enhance customer experience, and maximize sales. The role requires strong analytical skills, communication, and a passion for sneaker culture. The AAPG will travel approximately 50% of the time, collaborating with various teams to align on strategies and support local events.
Job Description:
Overview
With the customer at the center of our vision and the newly implemented “Lace up plan” strategic plan, the Associate Assortment Planner GEO (AAPG) plays a crucial role in creating a deeper, more relevant connection with our customers.
The main objective of the AAPG is to develop, deliver, and manage a profitable and effective clustered assortment, aiming to strengthen our relationship with consumers. Based on local market knowledge, stakeholder input, and data, the AAPG recommends store assortments for 6-12 months to the Central Assortment Planning team at EHQ. The role involves enhancing customer experience in-store, increasing NPS, and maximizing sales, margin, and liquidation.
The AAPG travels the market and analyzes data to respond to trends and sell-through performance, adjusting distribution plans to seize opportunities or manage SKU counts. Regular trade input is shared weekly or quarterly with key stakeholders, including the Assortment Planning and Allocation team at EHQ and the Store Experience team. The role also involves assessing in-store assortments versus planning tools, supporting VM, and participating in local events and campaigns.
Success in this role requires commercial awareness, excellent communication skills, understanding of local product trends, and strong stakeholder partnership.