Product Marketing Manager

Unobravo; Milano; Remoto; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

Unobravo, a leading online psychotherapy service provider in Italy, is seeking a Product Marketing Manager to enhance their website's performance and user experience. The ideal candidate will have a strong digital marketing background, excellent analytical skills, and the ability to work in a fast-paced environment. This role offers 100% remote work and a focus on work-life balance, alongside benefits such as free online yoga classes and discounts on psychotherapy sessions.

Servizi

100% flexibility & full remote work

Stimulating and growing environment

Focus on work-life balance

Free online yoga and fitness classes

Discount on psychotherapy sessions

Competenze

• Proven 3+ years experience in a similar role.
• Proficiency in website content management systems.
• Ability to adapt to a fast-paced, changing environment.

Mansioni

• Regularly update and maintain website content.
• Implement digital marketing strategies focusing on brand positioning.
• Analyze user behavior and website metrics.

Conoscenze

User experience principles

Website optimization

Digital marketing strategies

Analytical mindset

Communication skills

Formazione

Bachelor's degree in marketing, communications, or related field

Strumenti

Google Analytics 4

Webflow

HTML

CSS

Descrizione del lavoro

Are you passionate about revolutionizing the field of psychology?

About Unobravo

Unobravo is leading the way in Italy with their innovative startup, providing exceptional online psychotherapy services to over 113,000 people and conducting more than 1.6 million therapy sessions with a team of 3,500 therapists. If you have a think-outside-the-box mentality and believe in the power of teamwork and ideas, Unobravo is the ideal company for you to unleash your potential.

Job Opportunity: Product Marketing Manager

We are seeking a highly skilled Product Marketing Manager to join our Marketing and Communications team, with expertise in website management. This role is perfect for a digital marketing expert with a deep understanding of online positioning strategies, user experience, and driving business success through website optimization. Your responsibilities will include managing and optimizing our website to maximize visibility, engagement, and overall performance.

Qualifications

• Proven 3+ years experience in a similar role.
• Strong understanding of user experience principles and best practices.
• Proficiency in website content management systems; Webflow experience is a plus.
• Proficiency in web analytics tools, especially Google Analytics 4.
• Good communication and collaboration skills for effective teamwork.
• Analytical mindset with the ability to interpret data and translate insights into strategies.
• Technical skills such as HTML, CSS, and basic Schema Markup understanding.
• Ability to adapt to a fast-paced, changing environment and manage multiple projects.

Preferred Qualifications

• Bachelor's degree in marketing, communications, or related field.

Key Responsibilities

• Regularly update and maintain website content to ensure accuracy and relevance.
• Implement digital marketing strategies focusing on brand positioning, engagement, and conversion.
• Analyze user behavior and website metrics to identify improvement areas.
• Collaborate with web developers and designers on website enhancements.
• Monitor analytics and KPIs to track progress and inform decisions.
• Stay updated on industry trends and emerging technologies for continuous optimization.

Benefits

• 100% flexibility & full remote work.
• A stimulating and growing environment.
• Focus on work-life balance.
• Free online yoga and fitness classes.
• Discount on psychotherapy sessions.