PR&Marketing Executive

JR Italy; Lecco; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading global hospitality company is seeking a PR & Marketing Executive to enhance brand awareness and manage marketing initiatives. The ideal candidate will coordinate campaigns, support media relations, and ensure effective communication within the team. Strong analytical and communication skills are essential, along with a college education. Join a dynamic team dedicated to exceptional guest experiences.

Competenze

• Experience in marketing and/or press relations.
• Excellent communication skills in English and native language.
• Understanding of marketing and PR strategies.

Mansioni

• Coordinate and assist with delivering marketing and PR strategies.
• Promote the hotel's marketing activities to the media.
• Monitor social media activity and support departmental initiatives.

Conoscenze

Communication

Analytical Skills

Decision-Making

Diplomacy

Creativity

Formazione

College Education

Strumenti

Microsoft Office

Project Management

Descrizione del lavoro

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A PR & Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations, internal communications, and performing day-to-day administrative duties.

What will I be doing?

As PR & Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets, and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

1. Coordinate and assist with delivering all agreed marketing and PR strategies and monitor ongoing campaigns performance and reporting as directed by the Line Manager
2. Support the Line Manager by developing and implementing promotional activities, collateral, and in-house merchandising, maintaining the hotel's media library, including videos, press coverage archives
3. Promote the hotel's marketing activities to the media, covering food and beverage, rooms, and event promotions
4. Support internal communication activities, including regional updates, press releases, newsletters, speeches, and interviews with senior management
5. Promote and support marketing and PR activities such as events, sponsorships, campaigns, exhibitions, and property inspections
6. Assist with media relations, social media tracking, press kit updates, news archives, media databases, interviews, and administrative duties
7. Organize media familiarization trips and entertain local media
8. Lead on-site photoshoots and filming, ensuring administrative approvals
9. Monitor social media activity and support departmental initiatives
10. Ensure all collateral conforms to brand standards and guidelines
11. Support loyalty marketing activities and campaigns
12. Implement marketing content and optimize online presence
13. Respond to customer postings and handle complaints appropriately

Managing Execution

1. Support content management across channels, develop reports, and maintain databases
2. Monitor local news affecting hotel business and inform management
3. Develop reports on marketing initiatives and review third-party website content
4. Conduct competitive analysis and ensure marketing archives are up to date
5. Support crisis communication and achieve performance goals

Developing Talent

• The role focuses more on self-development rather than team development

Building Relationships

• Establish effective communication with hotel disciplines and external partners
• Maintain relationships with media, community, government, and suppliers
• Be a team player and uphold Hilton's core values

What are we looking for?

Ideal candidates should have:

• Experience in marketing and/or press relations
• Excellent communication skills in English and native language (if applicable)
• Strong analytical skills and ability to work under pressure
• College education or equivalent experience
• Understanding of marketing and PR strategies
• Proficiency in Microsoft Office and project management
• Commercial awareness and decision-making skills
• Effective interaction and diplomacy skills
• Professional appearance and positive attitude
• Integrity, passion, attention to detail, and creativity
• Ability to work independently and as part of a team

Additional advantageous capabilities include experience in hospitality marketing, multilingual skills, creative writing qualifications, and agency experience.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company dedicated to exceptional guest experiences. Our vision is to fill the earth with the light and warmth of hospitality, supported by our team members who are at the heart of our success.