PR&Marketing Executive

JR Italy; Trentino-Alto Adige; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading hospitality company is seeking a PR & Marketing Executive to enhance brand awareness, manage marketing activities, and support internal communications. The role involves coordinating PR strategies, media relations, and promotional activities to meet business needs. Ideal candidates will have strong communication skills, analytical abilities, and a background in marketing or press relations.

Competenze

• Experience in marketing and/or press relations.
• Understanding of marketing and PR strategies.

Mansioni

• Coordinate and assist with delivering marketing and PR strategies.
• Support internal communication activities including press releases.
• Promote and support all marketing and PR activities including events.

Conoscenze

Communication

Analytical Skills

Interpersonal Skills

Creativity

Formazione

Relevant qualifications or courses

Strumenti

Microsoft Office

Descrizione del lavoro

Job Description: A PR & Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects related to marketing, media relations, internal communications, and performing day-to-day administrative duties.

What will I be doing?

As PR & Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets, and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

• Coordinate and assist with delivering all agreed marketing and PR strategies and monitor ongoing campaigns' performance and reporting as directed by the Line Manager
• Support the Line Manager by developing and implementing promotional activities, collateral, in-house merchandising, and maintaining the hotel's media library
• Promote the hotel's marketing activities to the media covering food and beverage, rooms, and event promotions
• Support internal communication activities, including regional updates, press releases, newsletters, and drafting speeches for executives
• Promote and support all marketing and PR activities including events, sponsorships, campaigns, and property inspections
• Assist with media relations, social media tracking, press kit updates, news archive, media database management, and interview coordination
• Organize media familiarization trips and entertain local media where appropriate
• Assist with on-site photoshoots and hotel filming, ensuring administrative approvals
• Monitor and support social media activity and departmental initiatives
• Ensure brand standards are maintained across collateral and online content
• Support loyalty marketing activities and execute marketing content effectively
• Respond to customer postings, addressing complaints and issues

Managing Execution

• Support content management across channels including websites, OTAs, social media, and partnerships
• Develop reports on activities and results
• Maintain and grow hotel databases for marketing campaigns
• Stay informed about local news affecting the hotel and inform management
• Assist in developing reports and reviewing third-party website content
• Conduct competitive analysis and ensure marketing and PR archives are up-to-date
• Support crisis communication efforts and achieve performance goals

Developing Talent

• Focus on self-development rather than team development

Building Relationships

• Establish effective communication with hotel disciplines and external partners
• Maintain relationships with media, community, government, and suppliers
• Work effectively within the team and support all hotel departments

What are we looking for?

• Experience in marketing and/or press relations
• Excellent communication skills in English and possibly other languages
• Strong analytical skills and ability to work under pressure
• Educational background or equivalent experience
• Understanding of marketing and PR strategies
• Proficiency in Microsoft Office, budget management, and project management
• Commercial awareness and decision-making skills
• Effective interpersonal and diplomatic skills
• Professional appearance and positive attitude
• Honesty, integrity, and passion for results
• Self-starter with attention to detail and creativity
• Team player with a can-do attitude
• Understanding of Hilton's values and structure

Preferred Capabilities:

• Experience in hospitality marketing and PR
• Multilingual abilities
• Relevant qualifications or courses
• Experience with media and design agencies

What will it be like to work for Hilton?

Hilton is a leading global hospitality company, offering a range of accommodations and services. Our vision is to fill the earth with the light and warmth of hospitality, creating remarkable experiences worldwide. Our Team Members are at the heart of this mission, and we pride ourselves on delivering exceptional guest experiences every day.