Trade Marketing Manager

TN Italy; Sesto San Giovanni; In loco; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in the distribution of consumer goods is seeking a Trade Marketing Manager. The role involves developing promotional strategies, managing point-of-purchase materials, and analyzing sales performance across various channels. The ideal candidate will have strong analytical skills and experience in cross-functional teamwork. This is a full-time position with smart working options available.

Servizi

Direct permanent employment

2 days of smart working per week

Competenze

• At least 5 years of experience as a Trade Marketing Manager.

Mansioni

• Develop and implement promotional activities.
• Manage POP materials and ensure brand consistency.
• Analyze performance by channel and propose improvements.

Conoscenze

Analytical skills

Creativity

Communication

Teamwork

English proficiency

Strumenti

Excel

BI tools

Descrizione del lavoro

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Job Details

• Client: apgroupholding
• Location: Not specified
• Job Category: Other
• EU work permit required: Yes
• Job Reference: 66d592183742
• Job Views: 3
• Posted: 15.05.2025
• Expiry Date: 29.06.2025

Job Description

Our client, a company operating in the distribution and trade of consumer goods, is seeking to hire a Trade Marketing Manager. The ideal candidate has at least 5 years of experience in this role and will be responsible for:

• Development and implementation of promotional activities: Planning promotional campaigns (discounts, bundles, seasonal offers) in collaboration with sales and marketing; coordinating in-store or online activities for product launches or promotions.
• Management of POP materials: Designing, producing, and distributing communication materials for retail points of sale (displays, leaflets, totems, window decals, signage); ensuring consistent brand representation.
• Performance analysis by channel/distributor: Monitoring sales across channels (retail, wholesalers, online); analyzing product rotations, shelf share, stock-outs, and promotional KPIs; identifying improvement areas and proposing corrective actions.
• Development of growth strategies: Customer segmentation by channel, zone, and potential; supporting commercial development plans for each channel (schools, stationery stores, e-commerce, GDO, etc.).
• Coordination with the sales team: Providing tools and materials for agents and distributors; organizing and participating in commercial meetings, trade fairs, and promotional days.
• Support for new product launches: Collaborating with marketing on product positioning; supporting sales with launch kits, training, and sales arguments.
• Trade budget management.

Required Skills

• Analytical skills (Excel, BI tools, sell-in/sell-out data)
• Ability to work in cross-functional teams (sales, marketing, logistics)
• Creativity and results-oriented mindset
• Excellent communication and interpersonal skills
• English proficiency B2

Additional Details

• Direct permanent employment in the company
• Full-time: 08:30 - 17:30
• 2 days of smart working per week

Note: The 'Requirements' section at the end appears incomplete and can be expanded if necessary.