Senior Brand Manager Other Sports

Experteer Italy; Italia; Ibrido; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic Brand Communications Manager to drive innovative marketing strategies for Other Sports in Italy. This role involves developing comprehensive brand plans, managing campaigns, and ensuring effective communication across various channels. The ideal candidate will possess a strong background in brand marketing, strategic thinking, and project management, with a passion for sports and consumer engagement. Join a vibrant team in Milan and make a significant impact in shaping the future of sports branding while enjoying a flexible hybrid working model and various perks.

Servizi

Annual bonus

Meal Voucher

Gym and Sports opportunities

Free access to self-learning platform

Competenze

• Experience in brand marketing and sales, preferably in football.
• Fluent in English and local language preferred.

Mansioni

• Develop and manage brand communications for Other Sports.
• Shape strategic plans for adidas in Italy to lead the market.

Conoscenze

Brand Marketing

Strategic Thinking

Marketing Communication

Project Management

MS Office Suite

Digital Marketing Initiatives

Consumer Mindset

Media Landscape Knowledge

Collaboration Skills

Football Industry Knowledge

Formazione

Degree in Marketing or Communication

Strumenti

Digital Marketing Tools

MS Office Suite

Descrizione del lavoro

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.

Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation.

Are you ready to be part of our journey?

Purpose of the role:

Drive, develop and manage Brand communications for Other Sports, define compelling plans, create campaign and its effective implementation and execution, to build powerful brand momentum around the partnership, strong consumer engagement, support sell out.Deliver consistent, solid integrated through – the – line marketing communication package according to guidelines and brand calendars, brand standards and business objectives.

What you'll do:

• Develop a 360 strategic management of Other Sports, managing it from a brand, communication and media perspective.
• Shape the strategic path for adidas Other Sports in Italy, finding the best plans and initiatives to become the market leader within all the segments.
• Identify and implement the proper media mix to achieve and maximize the strategic objectives (upper + mid funnel focus).
• Define the proper Brand, PR and Communication approach for each project, capable to achieve the brand and specific projects’ KPIs.
• Define, develop and steer Other Sports activation plans landing advanced comprehensive plans in alignment with Global BU across all communication channels (comms, media, PR, Newsroom, Digital, e com, events, etc) in collaboration with horizontal and vertical BU teams and Sports Marketing.
• Manage Global and local agencies across projects, campaigns and activations, from agency brief process, development and execution.
• Oversee development of communication tools from conception to implementation ensuring all projects are on brief on time and meet highest creative standards.
• Ensure all consumer touch points (comms, channel mkg, sport marketing) are in alignment and connected, ensuring a seamless consumer journey (digital and physical).
• Always look for the best relevant localization opportunities to empower brand visibility in all the touchpoints (digital and physical), in owned and earned properties.
• Implement media integrated communication plans and consumer activations and specific project, in line with strategic objectives and brand positioning and standards.
• Select the right communication events agencies/ media / partners for effective and compelling brand initiatives which sustain the category plans, guarantee brand consistency and high executional excellence.
• Define KPI setting for all plans and initiatives, be responsible for qualitative, quantitative analysis and reports to monitor effectiveness of the implemented projects and ensure brand excellence, all plans and initiatives must be on-budget/on-time.
• Monitor activities to evaluate return of the investments.

Skills you'll need:

• Experience in brand marketing and/or sales (football industry preferred)
• High level of strategic thinking
• Broad experience in marketing communication, campaign development and execution
• Advanced project management experience
• Advanced user of MS Office suite of products
• Consumer and customer-minded brand builder and implementation driven personality
• Experience with digital production process and technical nature of developing digital marketing initiatives.
• Experience managing communications touchpoint and evolving media landscape knowledge and it KPI
• Ability to manage or collaborate with internal and external multidisciplinary groups
• Strong Industry knowledge
• Strong passion for football, lifestyle, technology, gaming andtrends in consumer behavior and evolution of communication landscape

Main requirements:

• Marketing / Communication working experience
• Fluent English (written and spoken)
• Fluent in local language (if applicable) preferred
• Excellent presentation skills

Location

The role will be based in our new Office in Milan!

Life at adidas

• Annual bonus
• Meal Voucher
• Gym and Sports opportunities
• Free access to self-learning platform
• Hybrid working model