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A PR & Marketing Executive plays an important role in supporting the Line Manager to achieve key objectives aligned with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team is integral in uniting all functions to meet commercial targets. The role involves managing individual projects related to marketing, media relations, internal communications, and performing daily administrative duties.
What will I be doing?
As PR & Marketing Executive, you will be responsible for the outcomes of the marketing activities used by the hotel to increase brand awareness, communicate promotions to target markets, and address hotel business needs. Your tasks will include:
- Coordinating and assisting with the delivery of marketing and PR strategies, monitoring campaign performance, and reporting as directed by the Line Manager.
- Supporting the development and implementation of promotional activities, collateral, in-house merchandising, and maintaining the media library.
- Promoting hotel marketing activities to the media across food & beverage, rooms, and events.
- Supporting internal communications, including regional updates, press releases, newsletters, speeches, and media interviews preparation.
- Supporting marketing and PR activities such as events, sponsorships, campaigns, exhibitions, and property inspections.
- Managing media relations, social media tracking, press kit updates, news archive, media databases, interviews, and administrative duties related to media visits.
- Organizing media familiarization trips and entertaining local media as appropriate.
- Assisting with on-site photoshoots and hotel filming, ensuring all administrative approvals are obtained.
- Monitoring and supporting social media activities, ensuring brand standards and appropriate content use.
- Growing and developing loyalty marketing initiatives with HHonors and other schemes.
- Implementing marketing and PR content, managing translation and photography, and optimizing online presence according to regional strategy.
- Responding to customer posts, addressing complaints and issues.
Managing Execution
- Supporting content management across hotel websites, OTAs, social media, mobile marketing, and partnerships.
- Developing reports on activities, results, and next steps.
- Maintaining and growing hotel databases for targeted campaigns.
- Staying informed of local news affecting hotel business and informing management promptly.
- Responding to information requests about the hotel.
- Reviewing third-party website content for standards and accuracy.
- Conducting competitive analysis and maximizing PR efforts.
- Ensuring proper marketing and PR archives and content are maintained.
- Supporting management in marketing and PR projects, including budgeting.
- Supporting communication during hotel crises and issues.
- Achieving performance goals and completing tasks responsibly.
Developing Talent
- This role emphasizes self-development rather than team development.
Building Relationships
- Establishing effective communication with all hotel disciplines.
- Building strong relationships with Hilton personnel, media, community organizations, government officials, and suppliers.
- Working effectively within the team and supporting all hotel departments and external partners.
What are we looking for?
A Hilton PR & Marketing Executive should embody the following qualities and skills:
- Experience in marketing and/or press relations in a similar environment.
- Excellent written and verbal communication skills in English; proficiency in the native language depending on location.
- Strong analytical skills and understanding of business indicators and trends.
- Ability to work under pressure.
- College level education or equivalent experience.
- Effective interaction with management at all levels.
- Understanding of marketing and PR strategies and plans.
- Proficiency in Microsoft Office, budget management, and project management.
- Commercial awareness, adaptability, judgment, and decision-making skills.
- Effective written communication in a professional context.
- Diplomatic influence and problem-solving skills.
- Professional appearance and positive attitude.
- Honesty, integrity, passion, and results-oriented mindset.
- Self-starter with attention to detail.
- Creativity and interest in hospitality marketing and PR.
- Team player with a proactive attitude and resilience.
- Understanding of Hilton’s values and structure.
Additional advantageous qualities include previous hospitality marketing experience, multilingual abilities, creative writing qualifications, experience with media and design agencies, and relevant educational background.
What will it be like to work for Hilton?
Hilton is a leading global hospitality company, offering a range of accommodations from luxury resorts to mid-priced hotels. With nearly a century of service, Hilton is committed to exceptional guest experiences. Our vision is to fill the earth with the light and warmth of hospitality, driven by our dedicated team members, who are at the heart of everything we do.