PR&Marketing Executive

JR Italy; Perugia; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading hospitality company seeks a PR & Marketing Executive to enhance brand awareness and manage marketing initiatives. The role involves coordinating PR strategies, managing media relations, and supporting internal communications. Ideal candidates will have marketing experience, strong communication skills, and a creative mindset. Join a team committed to excellence and inclusivity in hospitality.

Competenze

• Previous experience in marketing and/or press relations.
• Excellent communication skills in English; proficiency in additional languages is a plus.

Mansioni

• Coordinating marketing and PR strategies, monitoring campaign performance.
• Managing media relations, including social media tracking and press kits.
• Supporting internal communications and organizing media familiarization trips.

Conoscenze

Communication

Analytical Skills

Project Management

Budget Management

Formazione

College Level Education

Strumenti

Microsoft Office

Descrizione del lavoro

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A PR & Marketing Executive plays an important role in supporting the Line Manager to achieve key objectives aligned with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team is integral in aligning various functions to meet commercial targets. The role involves managing individual projects related to marketing, media relations, internal communications, and performing administrative duties.

What will I be doing?

As PR & Marketing Executive, you will be responsible for the outcomes of the marketing activities used by the hotel to increase brand awareness, communicate promotions to target markets, and address hotel business needs. Your main responsibilities include:

1. Coordinating and assisting with the delivery of marketing and PR strategies, monitoring campaign performance, and reporting as directed by the Line Manager.
2. Supporting the development and implementation of promotional activities, collateral, in-house merchandising, and maintaining media archives.
3. Promoting hotel marketing activities to the media, including food and beverage, rooms, and events.
4. Supporting internal communications, including updates, press releases, newsletters, speeches, and interview preparations.
5. Supporting marketing and PR activities such as events, sponsorships, campaigns, and property inspections.
6. Managing media relations, including social media tracking, press kits, news archives, media databases, and interview coordination.
7. Organizing media familiarization trips and managing hotel photoshoots and filming.
8. Monitoring social media activities and supporting departmental initiatives.
9. Ensuring brand standards are maintained across all collateral and content.
10. Supporting loyalty marketing activities and executing online content strategies.
11. Responding to customer posts and managing reputation.

Managing Execution

1. Supporting content management across hotel websites, OTAs, social media, and partnerships.
2. Developing reports on marketing activities and results.
3. Maintaining and growing hotel databases for targeted campaigns.
4. Monitoring local news and managing crisis communications.
5. Assisting with marketing and PR initiatives, including content review and competitive analysis.
6. Maintaining marketing archives and supporting budget-related projects.
7. Supporting crisis and issues communication as needed.
8. Achieving performance goals set by the Line Manager.

Developing Talent

• The role emphasizes self-development over team development.

Building Relationships

• Establishing effective communication with hotel departments, external partners, media, community, and government officials.
• Working collaboratively within the team and supporting hotel departments and external stakeholders.
• Maintaining professional and positive relationships to enhance the hotel's reputation.

What are we looking for?

A PR & Marketing Executive at Hilton should embody the following qualities and skills:

• Previous experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English; proficiency in additional languages is a plus.
• Strong analytical skills and ability to work under pressure.
• Educational background to college level or equivalent work experience.
• Ability to interact effectively with management and external partners.
• Proficiency in Microsoft Office, budget management, and project management.
• Understanding of commercial and marketing strategies.
• Creative mindset with a passion for hospitality marketing and PR.
• Team player with a positive attitude and attention to detail.
• Integrity, professionalism, and a customer-focused approach.

Additional advantageous capabilities include experience in hospitality marketing, multilingual abilities, relevant qualifications, and experience working with media and design agencies.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company, renowned for its commitment to exceptional guest experiences. With a history spanning nearly a century, Hilton offers a diverse range of accommodations worldwide. Our vision is to fill the earth with the light and warmth of hospitality, creating remarkable experiences every day. Our team members are at the heart of this mission, and we pride ourselves on a culture of excellence and inclusivity.