SEO Specialist

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

This role will be responsible for managing and implementing SEO strategies with a strong focus on multilingual e-commerce, driving organic visibility and performance across all Prada Group websites.

RESPONSIBILITIES

1. Execute and monitor Prada Group’s global SEO strategy.
2. Analyse different market trends across 30+ markets and understand the logics and ranking factors of multiple search engines such as Baidu, Naver, Yahoo, Bing, and Yandex under the supervision of the SEO Manager.
3. Identify growth opportunities to enhance organic visibility and improve the performance of the brand’s e-commerce websites.
4. Conduct in-depth analyses and provide regular SEO reports, identifying trends and recommending optimizations.
5. Collaborate with internal teams (Content, Front-End, IT) to ensure the integration of SEO best practices into digital projects.
6. Optimize website content, structure, and technical performance following on-page and off-page SEO principles.
7. Manage keyword research, competitor analysis, and the development of multilingual content strategies.
8. Ensure seamless communication with the IT team and contribute to Agile workflows to align SEO initiatives with development processes.
9. Manage, monitor, and optimize internal site search by analyzing keyword behavior, applying semantic rules, and aligning with business objectives.
10. Oversee the development of the SEO roadmap and ensure proper management using relevant tools such as Jira and Confluence.
11. Stay up to date with the latest SEO trends, tools, and search engine algorithms to ensure continuous improvement of SEO strategies.

KNOWLEDGE AND SKILLS

Minimum 2-3 years of experience in an SEO role, preferably in an e-commerce environment.

Proven expertise in managing multilingual SEO projects and global platforms.

Fluent English (C1/C2 level); additional languages (e.g., French, Spanish, Chinese) are a plus.

Advanced knowledge of SEO tools, including Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Algolia and others.

Strong analytical skills and results-oriented mindset, with experience in data interpretation and reporting: Adobe Analytics, BI platform.

Excellent communication skills and ability to work within multidisciplinary teams.

Strong familiarity with Agile methodology, experience managing complex projects, and interfacing with IT teams.

Experience using Google Business Profile and/or other tools for managing local visibility such as YEXT, Uberall etc.

Passion for AI and its applications in SEO, with a strong interest in exploring automation, machine learning, and AI-driven insights for optimization.