Digital Campaign Specialist

Prada Group; Italia; In loco; EUR 35.000 - 60.000; Tempo pieno

Descrizione del lavoro

An established industry player in fashion is seeking a Digital Campaign Specialist to enhance their digital presence. This role offers the opportunity to work within a dynamic Digital Design Team, focusing on creating and optimizing email campaigns. You'll collaborate closely with the UI/UX team to develop engaging content that resonates with audiences. If you're passionate about digital marketing and have a flair for creativity, this position could be your next career move. Join a company that values talent and innovation, and be part of a team that thrives on excellence and professional growth.

Competenze

• Experience in managing email campaigns and newsletters.
• Strong proficiency in HTML and CSS for email design.

Mansioni

• Manage the newsletter calendar and oversee email campaign execution.
• Build and deploy email campaigns using Adobe Journey Optimizer.

Conoscenze

Adobe Journey Optimizer

HTML

CSS

Figma

Adobe Photoshop

Organizational Skills

Detail-oriented

Adaptability

Fluent in English

Fluent in Italian

Strumenti

Adobe Campaign

HTML Editor

Descrizione del lavoro

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe, and Pasticceria Marchesi. We are currently operating in more than 45 countries, embracing employees of over 100 nationalities.

Joining our company means working in a creative and international environment, with teams motivated by curiosity and a quest for excellence. The engine of our success is the value we place on talent and passion, leading to professional growth.

Job Description

We're looking for a Digital Campaign Specialist to join the growing Digital Design Team within the broader Digital division at Prada Group. The candidate will be part of the Digital Content Team and will be responsible for creating, optimizing, and deploying email campaigns using Adobe Journey Optimizer. This includes developing wireframes based on guidance from the UI/UX team.

Responsibilities

• Support the CRM team in managing the newsletter calendar and overseeing the execution of email campaigns.
• Coordinate the collection of all necessary assets and ensure accuracy, consistency, and alignment with brand standards.
• Build and deploy email campaigns using Adobe Journey Optimizer (or Adobe Campaign), including hands-on HTML editing.

Knowledge and Skills

• Proven experience with Adobe Journey Optimizer or Adobe Campaign.
• Strong knowledge of HTML and CSS (required).
• Proficiency in design tools such as Figma.
• Familiarity with Adobe Photoshop (other graphic tools are a plus).
• Highly organized, detail-oriented, and adaptable.
• Fluent in English and Italian.
• Understanding of the fashion industry is a plus.