Retail Key Account Manager

Experteer Italy; Milano; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading company in the consumer electronics sector is seeking a Channel Marketing professional in Milan. The role involves developing marketing strategies, managing budgets, and executing trade promotions to enhance brand presence. Ideal candidates will have a marketing degree and experience in channel marketing, along with strong analytical and communication skills.

Competenze

• Prior experience in Channel Marketing is required.
• Strong knowledge of the consumer electronic industry is essential.
• Ability to analyze large amounts of data and trends.

Mansioni

• Develop and execute the Channel Marketing Plan aligned with sales objectives.
• Lead channel-specific marketing strategies for assigned clients.
• Conceptualize and execute impactful in-store campaigns.

Conoscenze

Communication

Interpersonal Skills

Critical Thinking

Creative Thinking

Data Analysis

Formazione

Degree in Marketing

Degree in Business

Descrizione del lavoro

Responsibilities:
* Developing and executing the Channel Marketing Plan in line with sales and marketing objectives and managing the budget;
* Improving brand presence and campaign execution across trade through excellence in in-store planning, branding area expansion, execution, and tracking in alignment with the annual strategy;
* Leading and implementing channel-specific marketing strategies and plans for assigned clients;
* Conceptualizing and executing trade promotions and rolling out impactful in-store campaign;
Requirements:
* Degree in Marketing, Business, or a related field;
* A prior experience in Channel Marketing;
* Strong knowledge of the consumer electronic industry;
* Strong range management, strong communication & interpersonal skills;
* Experience analyzing large amounts of data and trends;
* Ability to think critically and creatively.