Regional Communication & Product Manager

TN Italy; Gorgonzola; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in Gorgonzola is seeking a Regional Communication & Product Manager to drive marketing activities and product launches. The role involves collaboration with regional and central teams to ensure alignment with strategic objectives and successful execution of promotions. Candidates should possess a degree in Marketing or related fields, strong analytical skills, and proficiency in Microsoft tools.

Competenze

• Fluent in English; knowledge of additional languages is a plus.
• Strong analytical and problem-solving skills.

Mansioni

• Oversees new product launches and coordinates with Trade Marketing Managers.
• Implements international promotional and communication plans.

Conoscenze

Analytical Skills

Problem Solving

Project Management

Formazione

University degree in Marketing

Business Administration

Communications

Strumenti

Microsoft Excel

Microsoft Office Suite

Descrizione del lavoro

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Regional Communication & Product Manager, Gorgonzola

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Location:

Job Category: Other

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EU work permit required:

Yes

Job Reference:

b1a347833bb1

Job Views:

2

Posted:

17.05.2025

Expiry Date:

01.07.2025

Job Description:

Communication & Product Manager is responsible for activating and implementing marketing activities.

The RCPM works closely with the Regional Marketing Director (RMD) to launch new product categories and manage existing ones, in alignment with central marketing directives. Additionally, the Communication & Product Manager prepares, guides, and oversees the execution of European promotions and campaigns, ensuring they are carried out consistently with the central strategies and plans.

Responsibilities

MAIN ACTIVITIES

All activities are pre-planned with the RMD, updating reports to:

• Monitor progress and ensure alignment with plans
• Implement corrective actions if needed
• Inform the RMD of updates

Product Categories:

Oversees new product launches, acting as a link between local Trade Marketing Managers (TMMs) and central marketing.

Ensures strategic objectives, sales, and profit targets are met.

Plans and organizes product launches in Italy, coordinating with TMMs and central teams.

Optimizes product assortments, aligning them with international ranges while considering local needs.

Works with Central Marketing to develop product ranges, define pricing, and manage them for Italy while supervising regional markets.

Provides insights to European marketing teams on regional product and communication opportunities.

Conducts price positioning analysis across markets.

Supports the launch of new products (codes, logistics, etc.).

Consolidates product forecasts and develops them locally for Italy.

Assists in organizing customer events and optimizing retail points.

Promotions & Communication:

Implements international promotional and communication plans with TMM support and RMD supervision.

Localizes centrally developed communication for new products and marketing materials.

Requests tailored marketing materials for regional or local needs.

Implements the best promotional models to drive sell-out, ensuring execution and tracking results.

Maximizes ROI by planning costs and measuring incremental sales and profits.

Shares best practices with Central Marketing and other RCPMs.

Coordinates PR activities within the region.

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Qualifications:

- University degree in Marketing, Business Administration, Communications, or a related field.

- Fluent in English (written and spoken); knowledge of additional languages is a plus.

- Advanced proficiency in Microsoft Excel (data analysis, reporting, pivot tables, and formulas).

- Strong knowledge of Microsoft Office Suite (PowerPoint, Word, Outlook).

- Strong analytical and problem-solving skills. Excellent project management and organizational abilities.

ADDITIONAL RESPONSIBILITIES:

The RCPM will also:

• Support the TMM (Italy) in the creation of catalog pages.
• Assist the TMM (Italy) in the development of price lists.
• Actively participate in defining marketing plans alongside the RMD.