PR&Marketing Executive

JR Italy; La Spezia; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading hospitality company is seeking a PR & Marketing Executive to enhance brand awareness and manage media relations. The role involves coordinating marketing strategies, supporting promotional activities, and ensuring effective communication with various stakeholders. Ideal candidates will have marketing experience, strong communication skills, and a creative mindset. Join a dynamic team dedicated to providing exceptional guest experiences.

Competenze

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English; proficiency in the native language if applicable.

Mansioni

• Coordinating and assisting in delivering marketing and PR strategies.
• Managing media relations and tracking social media.
• Supporting marketing and PR activities including events and sponsorships.

Conoscenze

Communication

Analytical Skills

Interpersonal Skills

Project Management

Creativity

Formazione

College-level education

Strumenti

Microsoft Office

Descrizione del lavoro

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A PR & Marketing Executive plays an important role in supporting the Line Manager to achieve key objectives aligned with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team is vital in integrating all functional areas to meet commercial targets. The role involves managing individual projects related to marketing, media relations, internal communications, and performing daily administrative duties.

What will I be doing?

As a PR & Marketing Executive, you will be responsible for the outcomes of the marketing plan and activities used by the hotel to enhance brand awareness, communicate promotions to target markets, and address hotel business needs. Your specific tasks will include:

1. Coordinating and assisting in delivering marketing and PR strategies, monitoring campaign performance, and reporting as directed by the Line Manager.
2. Supporting the development and implementation of promotional activities, collateral, in-house merchandising, and maintaining the media library.
3. Promoting hotel marketing activities to the media, covering all F&B, rooms, and event promotions.
4. Supporting internal communication activities such as updates, press releases, newsletters, and speeches for executives.
5. Supporting marketing and PR activities including events, sponsorships, campaigns, exhibitions, and property inspections.
6. Managing media relations, tracking social media, updating press kits, archiving news, maintaining media databases, coordinating interviews, and administrative duties for media visits.
7. Organizing media familiarization trips and entertaining local media as appropriate.
8. Assisting with on-site photoshoots and hotel filming, ensuring all administrative approvals are obtained.
9. Monitoring and supporting social media activities, ensuring alignment with departmental initiatives.
10. Upholding brand standards across all collateral, maintaining the right tone and voice as per corporate guidelines.
11. Identifying opportunities to grow loyalty marketing activities with HHonors and other schemes.
12. Implementing marketing and PR content, managing creative resources, translations, photography, and online presence in line with regional strategy.
13. Responding to customer posts, addressing complaints and issues.

Managing Execution

1. Supporting content management across channels including websites, OTAs, social media, and partnerships.
2. Developing monthly/quarterly reports on activities and results.
3. Maintaining and growing hotel databases for targeted campaigns.
4. Staying informed about local news affecting the hotel and informing management promptly.
5. Responding to information requests about the hotel.
6. Assisting in developing reports on marketing and PR initiatives.
7. Reviewing third-party website content for standards and accuracy.
8. Reporting on competitive analysis and maximizing PR efforts.
9. Ensuring proper marketing and PR archives and content are maintained.
10. Supporting management in projects with budget considerations.
11. Handling communications during hotel crises and issues.
12. Achieving performance goals set by the Line Manager and completing assigned tasks responsibly.

Developing Talent

• The role emphasizes self-development rather than team development.

Building Relationships

• Establishing effective communication with all hotel disciplines.
• Building strong relationships with Hilton personnel, external media, community, government, and suppliers.
• Working collaboratively within the team and across departments.

What are we looking for?

A Hilton PR & Marketing Executive should embody the following qualities:

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English; proficiency in the native language if applicable.
• Strong analytical skills to interpret business indicators and trends.
• Ability to work under pressure.
• College-level education or equivalent experience.
• Ability to interact effectively with management levels.
• Understanding of marketing and PR strategies.
• Proficiency in Microsoft Office, budget management, and project management.
• Commercial awareness and adaptability to changing priorities.
• Effective written communication skills.
• Diplomatic, solution-oriented, and influential interpersonal skills.
• Professional appearance and positive attitude.
• Honesty, integrity, passion, and results-driven mindset.
• Self-starter with attention to detail.
• Creatively inclined with a desire to work in hospitality marketing/PR.
• Team player with a proactive attitude and a challenge-driven mindset.
• Understanding of Hilton’s values and structure.

Additional advantageous capabilities include:

• Experience in hospitality industry marketing and PR.
• Knowledge of additional languages.
• Qualifications in creative or effective writing.
• Experience working with media and design agencies.
• Higher education with relevant experience.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company offering a range of accommodations from luxury to mid-priced hotels. For nearly a century, Hilton has provided exceptional guest experiences. Our vision is to fill the earth with the light and warmth of hospitality, united as a team to create remarkable experiences worldwide. Our team members are central to this mission.