Field Marketing Manager North-West (Lombardia, Piemonte, Liguria, Valle d'Aosta)

TN Italy; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Une entreprise dynamique recherche un Field Marketing Manager pour renforcer la présence locale de Red Bull dans la région. Le candidat idéal aura une expérience significative en marketing, des compétences en leadership et une compréhension approfondie des tendances de consommation. Ce rôle implique une forte interaction sur le terrain, avec des responsabilités variées allant de la gestion d'équipe à l'innovation marketing.

Competenze

• Minimum 4+ ans d'expérience en marketing, de préférence dans le marketing sportif ou culturel.
• Compétences en leadership et gestion d'équipe.
• Excellentes compétences en communication en italien et en anglais.

Mansioni

• Comprendre et capitaliser sur les tendances générationnelles et de consommation.
• Innover et exécuter des idées marketing qui donnent vie à la marque.
• Gérer la logistique, le budget et les partenariats efficacement.

Conoscenze

Leadership

Networking

Negociation

Creativité

Communication

Descrizione del lavoro

The provided job description contains useful information but requires better formatting and removal of redundant or irrelevant content to enhance clarity and professionalism.

Below is a refined version focusing on clarity, appropriate HTML tags, and removal of unnecessary details:

Job Title: Field Marketing Manager

Client: Red Bull

Location: North-West (Lombardia, Piemonte, Liguria, Valle d'Aosta)

Job Category: Other

EU Work Permit Required: Yes

Job Reference: de3fa60a02dc

Job Views: 2

Posted: 21.05.2025

Expiry Date: 05.07.2025

Job Description

The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their assigned region, aligning with global and national strategies. The role involves creating strong local networks, including opinion leaders and influencers both online and offline, and implementing marketing initiatives across four key pillars: Consumer Collecting, Sports, Culture, and Communications. The FMM leverages On Premise, Off Premise, and New Business opportunities, focusing on local needs to drive business growth. This position requires frequent field presence, making it a dynamic and active role rather than an office-based job.

Responsibilities

• Understand and capitalize on the latest generational and consumer trends through engagement with local networks and scenes.
• Innovate and execute marketing ideas that bring the brand to life, utilizing local networks and opinion leaders.
• Ensure digital and social media are central to all activities, supporting cross-marketing initiatives.
• Lead, train, and manage Field Marketing Specialists and Student Brand Managers, setting clear objectives and conducting performance evaluations.
• Manage logistics, budget, and partnerships efficiently, seeking cost-saving opportunities and maximizing outcomes.
• Coordinate with agencies and external partners for event logistics and media activities.
• Maintain a strong understanding of consumer trends, youth culture, and regional dynamics.
• Bring innovative, fast-implementing ideas with a deep brand understanding.
• Work effectively across teams, managing multiple tasks and diverse audiences.
• Possess excellent communication, presentation, and training skills.

Candidate Profile

• Minimum 4+ years of marketing experience, preferably in sports/events or culture marketing.
• Proven leadership and team management skills.
• Experience in sales or trade marketing is a plus.
• Strong negotiation, budget management, and networking skills.
• Creative, innovative, and consumer trend-aware.
• Excellent communication skills in Italian and English.