Social Media Senior Specialist

JR Italy; Pavia; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in e-commerce is seeking a Social Media Senior Specialist to enhance brand presence in Italy. The ideal candidate will creatively manage social media campaigns, analyze performance data, and collaborate with influencers and agencies to drive brand loyalty. This role requires a proactive approach and a strong understanding of social media trends.

Competenze

• At least 3 years of experience in social media planning and account management.
• Proficiency in content trends and platform mechanisms.

Mansioni

• Develop and implement social media and influencer strategies.
• Create original content and schedule posts.
• Monitor and analyze social media performance data.

Conoscenze

Creative Thinking

Data Analysis

Formazione

BSc/BA in Marketing

Descrizione del lavoro

Social Media Senior Specialist - Job Description

AliExpress is a global e-commerce platform offering a wide selection of products at competitive prices. We are committed to providing an exceptional shopping experience and building brand loyalty and trust within our diverse customer base.

Job Summary:

We are seeking a Social Media Senior Specialist to plan and manage impactful social media marketing campaigns that enhance AliExpress’s brand presence in Italy. This role combines creativity and analytical skills to build brand awareness and trust effectively.

Responsibilities:

1. Develop and implement social media and influencer strategies aligned with our brand positioning and marketing goals.
2. Create original content and schedule posts to boost account visibility and engagement.
3. Monitor and analyze social media performance data to optimize content and strategies continuously.
4. Source and cultivate relationships with influencers, working closely and innovatively to support brand and business growth.
5. Collaborate with advertising agencies and vendors to manage and improve social media advertising campaigns.
6. Manage community interactions effectively.

Qualifications:

1. At least 3 years of experience in social media planning and account management.
2. Proficiency in content trends, viral marketing, and platform mechanisms on Instagram, TikTok, and YouTube.
3. Excellent creative thinking and content creation skills.
4. Strong data analysis skills to adjust strategies based on insights.
5. A proactive, results-oriented approach capable of driving initiatives forward even in uncertain conditions.
6. Experience in e-commerce, retail, or FMCG sectors is highly advantageous; agency experience is also valued.
7. Ability to work independently and collaboratively within a team.
8. Proficiency in Italian and English is required; Chinese language skills are a plus.
9. BSc/BA in Marketing, Advertising, or a related field.