B2B Marketing Manager - Contract

JR Italy; Varese; Ibrido; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading global enterprise software company seeks a proactive Field Marketing Manager to drive regional marketing efforts. This role involves planning and executing campaigns, collaborating with sales, and optimizing performance metrics. Ideal candidates have 5-8 years of B2B field marketing experience, particularly in enterprise software or SaaS.

Competenze

• 5–8 years in B2B field marketing, preferably within enterprise software.
• Experience with cross-functional teams in matrix organisations.
• Proven track record of generating pipeline activity.

Mansioni

• Lead planning and execution of regional marketing campaigns.
• Drive pipeline growth and lead conversion through tactical execution.
• Plan and execute regional events like trade shows and workshops.

Conoscenze

B2B field marketing

Digital marketing

Event planning

Demand generation

Cross-functional collaboration

Descrizione del lavoro

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Client:

Salt

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Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

50346196342721740833712

Job Views:

2

Posted:

22.05.2025

Expiry Date:

06.07.2025

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Job Description:

SALT is working with a market leading global enterprise software company that offers a broad portfolio of solutions to empower businesses to securely manage, optimise, and extract value from their information at scale.

The opportunity:

We are hiring an experienced and proactive Field Marketing Manager (6+ month contract) to lead regional execution. You will act as the local marketing expert, owning both planning and execution of regional campaigns aligned with global strategy, ensuring delivery of pipeline and sales outcomes through a mix of event marketing, digital tactics, partner enablement, and localisation.

This is a hands-on, autonomous, and commercially driven role, perfect for marketers comfortable owning the end-to-end lifecycle of regional demand generation in close collaboration with sales and central marketing functions.

This role can be remote-first; however, you will need to be on-site for events, trade shows, and workshops.

Key Responsibilities:

• Own and lead the planning, development, and execution of regional marketing campaigns aligned to business goals
• Deliver measurable results: drive pipeline growth, lead conversion, and ROI through tactical execution
• Plan and execute regional events, such as summits, trade shows, and workshops
• Collaborate with global teams to tailor assets to local markets
• Coordinate with creative/web teams to launch campaigns via internal platforms
• Localise content and campaigns to fit cultural and language contexts
• Work closely with sales and other teams to align marketing efforts with commercial goals
• Analyze campaign performance and optimise future initiatives
• Manage event logistics, registration, landing pages, and reporting dashboards

Skills & Experience Required:

• 5–8 years in B2B field marketing, preferably within enterprise software, SaaS, or digital experience platforms
• Experience working with cross-functional teams in matrix organisations
• Proven track record of owning regional marketing plans and generating pipeline activity
• Understanding of demand generation tactics and campaign metrics
• Hands-on experience with digital marketing, events, webinars, and ABM programs