Brand Manager Women Health Central And Eastern Europe

Buscojobs; Emilia-Romagna; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative company in the healthcare sector is seeking a Senior Brand Manager for Women's Health. This pivotal role involves shaping marketing strategies, preparing launch plans, and collaborating closely with internal teams to ensure successful product introductions. The ideal candidate will have a strong background in marketing, particularly in the pharmaceutical or FMCG industries, and possess excellent strategic and analytical skills. Join a forward-thinking organization that is committed to improving public health through innovative self-medication solutions and make a significant impact on women's health products.

Competenze

• 3+ years of experience in marketing within the pharmaceutical or FMCG industry.
• Strong digital marketing skills and strategic mindset.

Mansioni

• Shape marketing strategy for Women Health products and manage launch plans.
• Monitor market trends and competitive situations for effective decision-making.

Conoscenze

Strategic Thinking

Digital Marketing Skills

Analytical Skills

Collaboration

Leadership

Adaptability

Proactive Attitude

Formazione

Master’s degree in Marketing

Commercial Engineering

Business Economics

Finance

Strumenti

MS Office

Descrizione del lavoro

Laboratoires UPSA (Union de Pharmacologie Scientifique Appliquée), founded in 1935 by Dr Camille Bru in Agen, has embodied innovation and expertise in the healthcare field for almost 90 years. Specializing in the management of pain, flu, energy, digestion, and sleep, we have built a solid reputation across Europe with iconic brands such as Dafalgan, one of the most influential in Belgium.

Today, as part of the Taisho Pharmaceutical group, UPSA continues to strengthen its commitment to public health in Belgium, with the ambition to grow through new categories and the existing portfolio. Our mission is clear: to meet the ever-changing needs of patients by offering effective and accessible self-medication solutions.

In this spirit of continuous innovation, UPSA recently broadened its horizons by teaming up with Nourished, a leader in personalized nutrition, and acquiring Serelys, a specialist in women's health. These strategic partnerships enable us to enrich our offering with even more targeted and innovative solutions, while remaining true to our primary vocation: improving the daily lives of everyone.

MISSION

To make our “Conquest 2027” vision a reality, we are strengthening our marketing team with the position of Senior Brand Manager Women Health. Seize this opportunity to make a difference!

Work in close collaboration with the Marketing team in order to :

1. Shape the innovation & new launches marketing strategy in the Women Health field.
2. Prepare launch plan (understand drivers for prescription and OTC purchase, key SKUs, forecasted sales) 6-18 months prior to launch in collaboration and alignment with Distributor Finance, and Supply Chain departments
3. Allocate priorities across countries in the region and in terms of portfolio development
4. Define key strategic pillars supported by the development and promotion of effective communication and marketing material
5. Lead in managing marketing activities (e.g., Cycle Meeting preparation, business reviews, consolidation of product forecasting, business case preparations) in collaboration with CL, science team, and distributors.
6. Prepare briefings, coordinate, and follow-up with external agencies to develop marketing material, market research when needed in order to support countries in the Region
7. Monitor competitive situation, market trends, and broader environment: Provide information on performance, key competitors, market dynamics, pricing impact, and customer/patient needs in preparation of key business reviews and management and/or regional ad-hoc requests
8. Be actively involved in product development in relation to the market needs and opportunities
9. Analyze and understand market performance of the focus products and develop short-term tactics to capture market opportunities in line with strategic pillars
10. Responsible to coordinate the marketing budget, spent according to plan and priorities
11. Establish strong working relationships with key internal stakeholders (UPSA International, CLs, Regulatory Affairs, Medical department, and Finance).

REQUIREMENTS

• Master’s degree in marketing, commercial engineering, business economics, Finance, or equivalent
• Ability to quickly learn & adapt to changing environment
• At least 3 years of experience within Marketing role in the pharmaceutical or FMCG industry
• Strong marketing / digital skills, able to think strategically, develop strong briefings whilst being pragmatic to ensure excellence in execution
• Have a growth mindset and capacity to think outside of the box
• Previous experience in medical detailing is preferred
• Strong strategic and commercial mindset
• Ability to collaborate at all levels of the organization and business-oriented
• Good analytical mindset – ability to drive projects based on data
• Proactive, dynamic, can-do attitude
• Successful leadership projects and proven track record of working in a cross-functional environment
• Passionate, innovative, accountable with the right balance between speed, quality, and risks
• Autonomous, proactive
• Good experience with MS Office
• Fluent in English