Marketing Communication Specialist

Powersoft; Scandicci; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

Join a pioneering company renowned for its technological leadership in the audio field. As a Marketing Communication Specialist, you will play a crucial role in coordinating marketing initiatives that align with strategic objectives. This position offers the opportunity to work collaboratively with a creative team, manage integrated campaigns, and enhance brand consistency. If you are passionate about marketing and thrive in a dynamic environment, this role will allow you to develop your potential while contributing to innovative projects that shape the future of professional audio technologies.

Competenze

• 3-5 years of experience in marketing communication with proven expertise.
• Strong organizational skills to manage multiple projects and deadlines.

Mansioni

• Coordinate and execute marketing communication initiatives aligned with strategic objectives.
• Plan and oversee integrated marketing campaigns across various channels.

Conoscenze

Marketing Communication

Project Management

Interpersonal Skills

Fluency in English

Strategic Mindset

Formazione

Bachelor's degree in Marketing

Bachelor's degree in Communication

Bachelor's degree in Business Administration

Strumenti

CRM systems

Marketing Automation Platforms

Digital Analytics Tools

InDesign

Photoshop

Illustrator

Descrizione del lavoro

Powersoft SpA is an Italian based multinational group, listed on the Italian Stock Exchange, that counts more than 140 employees. Powersoft is the world leader in the design, production, and commercialization of products and patented solutions for applications in the professional audio field, such as big international shows, concerts, theatres, cinemas, stadiums, airports, train stations, cruises, etc.

In line with both our growth and business development, we are further expanding our company by researching for our Brand and Marketing Communication Department a:

Marketing Communication Specialist

Role

• Coordinate and execute marketing communication initiatives, aligning closely with the company's strategic objectives and overall marketing plan.
• Plan, organize, and oversee integrated marketing campaigns, ensuring timely delivery and coherence across various communication channels.
• Manage marketing budgets, tracking expenditures and ensuring efficient resource allocation to maximize campaign effectiveness and investements.
• Act as a key point of coordination with the global sales network and key clients, aligning communication strategies and activities to support market penetration, brand consistency and customer loyalty
• Collaborate closely with the Marketing Content Leader, Content Specialists, and the Web & Graphics team to define project timelines, deliverables, and resources.
• Facilitate clear and consistent internal communication across departments (Sales, Product Management, R&D) for marketing and communications projects.
• Develop and maintain structured reporting on marketing activities, assessing performance metrics to inform future planning and strategic adjustments.
• Provide support for event management, including trade shows and client-focused events, ensuring seamless execution and high-quality outcomes.

Requirements

MUST HAVE

• Bachelor's degree in Marketing, Communication, Business Administration, or related fields.
• 3-5 years of professional experience in marketing communication, with proven expertise in planning, coordination, and project management.
• Strong organizational and project management skills, capable of leading multiple projects simultaneously and consistently meeting deadlines.
• Excellent interpersonal and communication skills, with proven ability to manage and coordinate relationships with external agencies, distribution networks, and key client accounts.
• Fluency in English (spoken and written).
• Strategic mindset with a proactive approach, comfortable operating within cross-functional and international teams.

NICE TO HAVE

• Professional background in technology or audio video industry environments.
• Knowledge of additional languages beyond English.
• Familiarity with CRM systems, marketing automation platforms, and digital analytics tools
• InDesign, Photoshop, and Illustrator proficiency, and basic video editing skills.
• Genuine interest or passion for professional audio technologies and innovation.

Environment

• Pioneer, competent and inspired, creatives and innovators - We are renowned for our technological leadership

• Teamwork oriented, welcoming and ambitious - we focus on developing one's potential, and we cherish profound collaborations that allow us to discover new points of view.

Environment:

Pioneer, competent and inspired, creatives and innovators – We are renowned for our technological leadership.

Teamwork-oriented, welcoming, and ambitious – we focus on developing one’s potential, and we cherish profound collaborations that allow us to discover new points of view.