Consumer PR Manager

JR Italy; Como; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company in the coffee sector is seeking a Consumer PR Manager to enhance their corporate image and manage public relations activities. The role involves strategic communication, media relations, and event management to build a strong consumer network and increase brand awareness.

Competenze

• At least 5 years of experience in similar roles.
• Strong skills in strategic communication and media relations.

Mansioni

• Manage all public relations activities for Consumer and Trade PR.
• Coordinate media relations strategy for high-level placements.
• Manage the communications budget and related administrative flows.

Conoscenze

Strategic Communication

Media Relations

Event Management

Writing

Descrizione del lavoro

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illycaffè is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world.

We are looking for a Consumer PR Manager to join our Global Marketing Department. This role is responsible for nurturing a strong Consumer network, increasing awareness and developing an enviable corporate image by developing effective communication and media relations programs.

Responsibilities

• Responsible for managing all public relations activities for the Consumer and Trade PR area
• Responsible for coordinating media relations strategy seeking high-level placements
• Work closely with the Marketing Team, defines and manages all global Consumer and Trade Communications
• Coordinate and leverages existing media agencies and international branches/distributors relationships
• Seek and evaluates opportunities for partnerships, sponsorships and advertising on an on-going basis
• Manage all Consumer Events in strict coordination with the Product placement department
• Build the reach and impact of Consumer campaigns by measuring the success of public relations campaigns
• Monitor content which can be used for various communication purposes (press releases, articles, white papers, blogs)
• Implement PR stories and campaign calendars driving high impact among the right audience across channels
• Oversee special projestc and events, from contract management to event participation
• Monitor media coverage and campaign results, preparing reporting and performance analysis
• Manage the communications budget and related administrative flows via the Tagetik platform

Requirements

• At least 5 years of experience in similar roles within international contexts, preferably in FMCG, premium consumer goods or lifestyle sectors
• Strong skills in strategic communication, media relations, and event management
• Proven ability to work with press agencies, internal and external stakeholders, and influencers
• Excellent writing and synthesis skills, including in English
• Ability to work cross-functionally, with a structured approach and results orientation
• Comfortable working in dynamic environments with global stakeholders and tight deadlines

illycaffè as B-Corp is committed to a diverse and inclusive workplace generating positive effects for the environment, for the community and for people.