4030: Italy Field Marketing (Marketing Senior Analyst)

Experteer Italy; Milano; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking a Field Marketing Senior Analyst to develop and oversee marketing campaigns for Microsoft products. This role involves planning events, collaborating with sales teams, and optimizing demand generation efforts to enhance brand positioning and client engagement.

Competenze

• 1-2 years of marketing experience.
• Bachelor’s degree preferred.

Mansioni

• Plan and execute marketing campaigns and events.
• Collaborate with sales teams to achieve KPIs.
• Monitor lead engagement and manage inbound marketing leads.

Conoscenze

Marketing

Campaign Management

Client Engagement

Formazione

Bachelor’s degree

Strumenti

CRM

Marketing Automation

Descrizione del lavoro

Title: 4030: Italy Field Marketing (Marketing Senior Analyst)

Job Summary:

Reporting to the ICEG Marketing Lead, the Field Marketing Senior Analyst will help develop and oversee marketing campaigns to promote Microsoft products and services to prospective clients.

This role supports various programs aligned with Marketing priorities:

• Elevate and strengthen our brand positioning
• Support direct growth through demand generation campaigns in the Mid-market
• Deliver exceptional client experiences to clients and prospects
• Activate Microsoft as a channel

Responsibilities include planning and executing marketing campaigns and events, building relationships with sales teams, and participating actively in the ICEG Marketing team to achieve KPIs.

Key Responsibilities:

• Campaign & Event Support:
  • Assist regional marketing managers with campaign execution
  • Plan and execute virtual and in-person events
  • Collaborate with regional sales teams
  • Support production of customer evidence, case studies, and references
  • Provide insights into target buyer data to optimize campaigns
• Marketing Lead Management:
  • Utilize dashboards to monitor lead engagement
  • Manage inbound marketing leads
  • Maintain CRM records
  • Train sales teams on lead management
  • Report on lead generation performance
• Marketing Operations:
  • Track POs and budgets
  • Report on marketing performance
  • Liaise with vendors for events and programs
  • Use marketing tools and automation platforms
  • Manage direct mail platforms and stock inventory

Qualifications:

• 1-2 years of marketing experience
• Bachelor’s degree preferred

Additional details to be filled by the recruiter.

About Accenture:

We work with a shared purpose: to deliver on the promise of technology and human ingenuity. Our over 775,000 employees help stakeholders reinvent daily, driving positive change and delivering value. We foster an inclusive, diverse environment where everyone feels respected and empowered. We support our people’s overall well-being and provide opportunities for skills development. Recognized as one of the World’s Best Workplaces, join us at the heart of change.

Visit us at: [Insert URL]

Equal Opportunity Statement:

Accenture is committed to a policy of equal opportunity and welcomes applications from all segments of society without discrimination based on race, religion, ethnicity, disability, age, citizenship, marital status, sexual orientation, gender identity, or any other legally protected status.

Summary:

• Location: Milano
• Type: Full-time