Institutional Relations and PR, Sr. Mgr

eBay; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

Join a forward-thinking company as the Institutional Relations and PR Sr. Manager, where you'll lead innovative PR initiatives within the fashion industry. This role is pivotal in crafting a public relations strategy that enhances brand credibility and drives media coverage. You will build and nurture strategic relationships with key stakeholders, advocate for the company’s position on regulatory matters, and represent the firm at industry events. If you're passionate about fashion technology and eager to make a significant impact, this opportunity is perfect for you.

Competenze

• Experience in public relations or communications in fashion or tech.
• Strong writing skills for media and business narratives.
• Proven success in building media relationships.

Mansioni

• Develop and implement PR strategies to enhance brand credibility.
• Build media relationships to secure press coverage.
• Collaborate with marketing for press releases and media kits.

Conoscenze

Public Relations

Communications

Partnership Management

Media Relations

Project Management

Storytelling

Negotiation

Relationship Building

Formazione

Bachelor's Degree in Communications or related field

Descrizione del lavoro

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Join our Certilogo team as the Institutional Relations and PR Sr. Manager, where you'll lead dynamic PR initiatives and forge impactful partnerships across the fashion industry, regulatory bodies, educational institutions, and beyond. Your role will be pivotal in crafting a public relations strategy that enhances brand credibility, drives media coverage, and fuels business growth.

What You Will Accomplish:

1. Develop and implement a PR strategy positioning the company as a leader in fashion technology.
2. Build and nurture media relationships to secure press coverage across industry and tech publications.
3. Cultivate strategic relationships with government bodies, industry associations, and key stakeholders to shape our reputation and influence policy discussions.
4. Monitor and analyze legislative and regulatory developments, advocating for the company’s position through impactful communication materials.
5. Collaborate with agencies and our Content Manager to produce compelling press releases, thought leadership pieces, media kits, and articles in collaboration with marketing.
6. Serve as a company spokesperson at media events, interviews, and industry conferences.
7. Ensure consistent brand messaging in media coverage aligned with our vision.
8. Work with the marketing team to arrange speaking engagements and media appearances for executives and experts.
9. Identify opportunities for industry recognition through awards and panel discussions.
10. Build a comprehensive database of media contacts and influencers for ongoing engagement.
11. Foster collaborations with fashion institutions for webinars, events, and research projects.
12. Identify educational partnerships for training programs and collaborative projects showcasing our impact on fashion technology.
13. Collaborate with internal teams to leverage partnerships for business objectives.
14. Represent the company at key industry events and trade shows.
15. Develop and execute crisis communication strategies to ensure effective messaging.

What You Will Bring:

• A breadth of experience in public relations, communications, or partnership management within fashion, technology, or B2B SaaS industries.
• Proven success in building media relationships and securing industry coverage.
• Experience working with fashion industry stakeholders, with a focus on sustainability and circularity.
• Strong writing and storytelling skills to build compelling narratives for media and business audiences.
• Excellent project management skills to balance multiple initiatives and deadlines.
• Outstanding communication, negotiation, and relationship-building abilities.
• Extensive network within fashion and tech media, influencers, and industry leaders.
• Familiarity with the fashion supply chain, digital product creation, and emerging technologies, alongside expertise in regulatory and public affairs to influence policy is advantageous.