Marketing Manager Hospitality & Residential

Experteer Italy; Cesena; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company in the fitness industry is seeking a Marketing Manager for Hospitality & Residential. The role focuses on implementing marketing strategies, supporting local subsidiaries, and enhancing brand awareness. Ideal candidates will have extensive experience in trade marketing and a passion for fitness.

Competenze

• 8+ years’ experience in Trade Marketing & Hospitality.
• Excellent knowledge of CRM (preferably Salesforce).

Mansioni

• Ensure correct implementation of global marketing strategy.
• Support subsidiaries in executing marketing activities and events.
• Drive subsidiaries to develop local best practices.

Conoscenze

Trade Marketing

Market Analysis

Project Management

Problem Solving

Digital Marketing

Communication

Formazione

Master’s degree in Hospitality

Strumenti

Salesforce

Descrizione del lavoro

Our Company

Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport, and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story with over 2,500 employees across 15 branches, expanding to more than 100 countries. We have been selected as the Official Supplier for 9 editions of the Olympic Games, from Sydney 2000 to Paris 2024.

If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are proactive, determined, and digital savvy. Move with us for a better world!

Your Role

We are looking for a result-driven and creative Marketing Manager for Hospitality & Residential, responsible for ensuring the successful implementation of all marketing initiatives in these segments. The main focus is to define and manage the marketing plan for the assigned segments, ensuring that Operators, Technogym Subsidiaries, and Distributors receive the right support to deliver a superior user experience to guests, students, and residents through Technogym products and solutions. The ideal candidate is a team player who can create a positive working environment, maintain team spirit, and encourage colleagues to perform their best.

Your Impact

• Ensure the correct implementation of the global hospitality & residential marketing strategy at the local level through localization to increase effectiveness, avoiding discrepancies from brand and marketing guidelines.
• Guarantee consistency in all the Global go-to-market initiatives in the H&R segment, verifying that all assets are used to their full potential and deployment is synchronized with Technogym marketing plans.
• Ensure Technogym's Brand positioning remains consistent in the H&R Segment across all assigned countries, with local marketing activities aimed at increasing brand awareness and achieving sales targets.
• Support subsidiaries in executing marketing activities and events (clinics, trade shows, roadshows, exhibitions, seminars, activations, advertising) by planning and coordinating with internal stakeholders to ensure proper local execution.
• Ensure the correct use of Salesforce to track the effectiveness (ROI) of marketing campaigns and activities.
• Help subsidiaries maintain a clean, consistent database aligned with business objectives to facilitate structured marketing activities and campaigns.
• Collaborate with local subsidiaries to select suitable Operators for consumer activation and to identify best practices for business models or top locations to amplify via different touch points.
• Support local subsidiaries in creating activations at Operator facilities, Top Locations, or Boutiques, and amplify these via press releases, social media, paid advertising, newsletters, etc.
• Drive subsidiaries to develop local best practices in Hospitality & Residential Marketing to be shared and amplified across channels.
• Encourage distributors to install Sellout materials in all B2B locations to increase brand awareness, especially where they attract the target consumer audience for Technogym Home.

About You

Ideally, you are passionate about working out, enthusiastic, proactive, down-to-earth, and ethical. You are engaging, highly motivated, with high empathy, and passionate about the Hospitality segment.

• 8+ years’ experience in Trade Marketing & Hospitality
• Master’s degree, preferably in Hospitality with honors (e.g., Glion, FIU, EHL, Cornell University)
• Passion & experience in Fitness, Health, Sport is a plus
• Strong marketing and market analysis skills
• Excellent knowledge of CRM (preferably Salesforce)
• Project management and problem-solving skills
• Marketing mindset with strong brand perception
• Excellent presentation and communication skills
• Strong digital marketing skills

Passion for sports, enthusiasm, humility, proactivity, and ethics complete the profile.

Technogym is an Equal Opportunities Employer

We welcome applications from all members of society regardless of age, sex, sexual orientation, race, religion, or belief. Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision, and making it come true!