Consumer PR Manager

JR Italy; Lodi; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading company in the coffee industry is seeking a Consumer PR Manager to enhance brand awareness and manage public relations activities. This role involves strategic communication, media relations, and event management, ensuring impactful consumer campaigns and effective partnerships.

Competenze

• At least 5 years of experience in similar roles within international contexts.
• Strong skills in strategic communication, media relations, and event management.

Mansioni

• Manage all public relations activities for the Consumer and Trade PR area.
• Coordinate media relations strategy seeking high-level placements.
• Monitor media coverage and campaign results, preparing reports.

Conoscenze

Strategic Communication

Media Relations

Event Management

Writing

Descrizione del lavoro

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illycaffè is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world.

We are looking for a Consumer PR Manager to join our Global Marketing Department

This role is responsible for nurturing a strong Consumer network, increasing awareness, and developing an enviable corporate image by developing effective communication and media relations programs.

Responsibilities

1. Manage all public relations activities for the Consumer and Trade PR area.
2. Coordinate media relations strategy seeking high-level placements.
3. Work closely with the Marketing Team to define and manage all global Consumer and Trade Communications.
4. Coordinate and leverage existing media agencies and international branches/distributors relationships.
5. Seek and evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
6. Manage all Consumer Events in coordination with the Product Placement department.
7. Build the reach and impact of Consumer campaigns by measuring their success.
8. Monitor content for various communication purposes (press releases, articles, white papers, blogs).
9. Implement PR stories and campaign calendars to drive high impact across channels.
10. Oversee special projects and events, from contract management to event participation.
11. Monitor media coverage and campaign results, preparing reports and performance analyses.
12. Manage the communications budget and administrative flows via the Tagetik platform.

Requirements

1. At least 5 years of experience in similar roles within international contexts, preferably in FMCG, premium consumer goods, or lifestyle sectors.
2. Strong skills in strategic communication, media relations, and event management.
3. Proven ability to work with press agencies, stakeholders, and influencers.
4. Excellent writing and synthesis skills, including in English.
5. Ability to work cross-functionally with a structured approach and results orientation.
6. Comfortable working in dynamic environments with global stakeholders and tight deadlines.

illycaffè, as a B-Corp, is committed to a diverse and inclusive workplace generating positive effects for the environment, the community, and people.