BRAND COMMUNICATION SENIOR SPECIALIST

TN Italy; Bologna; In loco; EUR 35.000 - 65.000; Tempo pieno

Descrizione del lavoro

Un'azienda innovativa cerca un Senior Specialist in Comunicazione di Marca per gestire le relazioni con i media e implementare strategie di comunicazione aziendale. Questa posizione offre l'opportunità di lavorare a stretto contatto con vari dipartimenti per garantire un'immagine coerente e positiva del marchio. Con un focus sulla creazione di contenuti e la gestione di eventi mediatici, il candidato ideale avrà una solida esperienza nelle pubbliche relazioni e un'ottima padronanza dell'italiano e dell'inglese. Se sei appassionato di comunicazione e desideri contribuire a una reputazione di successo, questa è l'opportunità che fa per te.

Competenze

• 5+ anni di esperienza in comunicazione aziendale o pubbliche relazioni.
• Eccellenti capacità di scrittura e comunicazione verbale in italiano.

Mansioni

• Gestire le relazioni con i media e redigere comunicati stampa.
• Sviluppare strategie di comunicazione del brand allineate agli obiettivi aziendali.

Conoscenze

Comunicazione efficace

Gestione delle relazioni con i media

Analisi dei dati e metriche

Problem-solving

Gestione di progetti

Formazione

Laurea in Comunicazione

Laurea in Pubbliche Relazioni

Laurea in Marketing

Strumenti

Piattaforme di social media

Strumenti di analisi dei dati

Descrizione del lavoro

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BRAND COMMUNICATION SENIOR SPECIALIST, Bologna

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EU work permit required:

Yes

Job Reference:

9ef36a25e7c7

Job Views:

2

Posted:

31.03.2025

Expiry Date:

15.05.2025

Job Description:

For our Marketing & Communication Department - and specifically within the Brand & Corporate Communication department - we are looking for a Brand & Corporate Communication Senior Specialist who will mainly be responsible for daily relations with the press and the management and implementation of corporate communication strategies to ensure a consistent and positive image of the Company and the Ducati Brand in line with business objectives and strategies.

Main responsibilities:

• Creation, development and daily maintenance of media relations (mainly generalist and non-specialist), also taking care of drafting press releases, organising press conferences and responding to specific media requests on corporate and brand issues;
• Developing, implementing and managing brand communication strategies aligned with corporate objectives by defining and implementing communication plans on various channels;
• Drafting and reviewing content for various communication channels, including websites, social media, newsletters, annual reports and marketing materials;
• Constant monitoring and analysis of the effectiveness of communication activities and production of performance reports for management;
• Co-ordination of communication projects and media events ensuring that they are completed on time and within budget;
• Implementation and management of the daily press review system and related platform;
• Supporting the internal (HR) team in coordinating and managing internal communications dedicated to the corporate population on Brand issues;
• Setting up a cross-functional relationship approach within the company to ensure the exchange of information with other departments (marketing, HR, sales, etc.) and to ensure consistent and integrated communication.

Is required:

• Bachelor's degree in Communications, Public Relations, Marketing or related fields is preferred;
• At least 5 years of experience in the field of corporate communications or public relations gained either in a corporate or PR agency context;
• Excellent writing and verbal communication skills in Italian;
• Proven experience in managing media relations and producing press releases;
• Excellent knowledge of spoken and written English. Knowledge of a second foreign language (preferably German) is an advantage;
• Ability to analyse data and metrics to measure the effectiveness of communication strategies;
• Ability to manage and motivate a team, as well as work collaboratively with different stakeholders;
• Excellent problem-solving and crisis management skills;
• Knowledge of social media platforms and digital communication strategies.