E-shopper Manager

卡湯晩; Milano; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company in Consumer Healthcare is seeking a Shopper / Customer Marketing professional in Milan. The role focuses on driving category growth through HCP and E-shopper engagement while collaborating with cross-functional teams. Candidates should have 2+ years of experience in Shopper or Trade Marketing, ideally within FMCG or healthcare sectors.

Competenze

• Minimum 2 years’ experience in Shopper / Customer or Trade Marketing.
• Experience in Consumer Healthcare or FMCG companies.

Mansioni

• Drive category growth and manage Shopper & HCP material execution.
• Analyze performance data to fine-tune plans for profitability.
• Collaborate with cross-functional teams to implement growth plans.

Conoscenze

Creativity

Problem-solving skills

Communication skills

Analytical thinking

Descrizione del lavoro

Managing and executing End-to-End Shopper and HCP engagement journeys for a given category, responsible for HCP and Shopper / E-shopper activation.

Implements the category strategy in-store, e-commerce (Amazon and e-retailers), and through HCP activation.

Develops shopper and HCP communication tools to support category growth plans.

Develops e-commerce business plans.

Continuously identifies opportunities to win with shoppers and HCPs and drives future growth.

Collaborates strongly with cross-functional teams (customer, growth performance, medical, regulatory) and global teams when relevant.

KEY RESULTS / ACCOUNTABILITIES

• Drive category growth.
• Execute E-shopper, Shopper, and HCP plans based on insights to ensure sustainable sales growth and profitability.
• Manage development, alignment, full execution, and administration of all Shopper & HCP materials for the category, including shopper initiatives (BTL investments, visibility programs, trade leaflets, pharmacy communication materials, chain marketing promotions), e-shopper initiatives (product pages, content management, SEO, KPI measurement), and HCP initiatives (KOL programs, conferences, pharmacist learning programs, detailing communication).
• Manage category Shopper and HCP budget.
• Implement growth plans through collaboration, aligning with customer teams on promotional priorities by cycle, channel, and customer.
• Support trade strategy and engagement tools development.
• Collaborate with growth performance teams to define KPIs for ROI tracking and ensure timely and quality execution of initiatives.
• Analyze performance data to fine-tune plans for profitability and market share growth.

Skills, Experience & Knowledge Requirements

• Minimum 2 years’ experience in Shopper / Customer or Trade Marketing.
• Experience in Consumer Healthcare or FMCG companies.
• Executional excellence, strategic and analytical thinking.
• Ability to work autonomously, balancing strategic and short-term needs.
• Creativity, problem-solving skills, team spirit, persuasiveness, and influence.
• Flexibility to adapt to a changing business environment.
• Digitally savvy.
• Excellent communication and presentation skills in local language and English.

Qualified applicants will receive consideration without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability.

LI-EUR

At Sanofi, diversity and inclusion are foundational to our operations and embedded in our core values. We recognize that embracing diversity and fostering an inclusive workplace enables us to better serve our colleagues, patients, and customers. We respect and celebrate diversity and provide equal opportunity for all.