E-Commerce & CRO Specialist – DACH Market

Chaberton Professionals; Genova; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A professional recruitment firm is seeking an E-Commerce & CRO Specialist based in Genoa to manage their B2C website focusing on the DACH market. The role requires strong analytical skills, knowledge of eCommerce best practices, and experience in digital marketing. The ideal candidate will have a Bachelor’s degree, proficiency in SEO and online advertising, and 3–7 years of work experience in a relevant field. Strong familiarity with the DACH market is mandatory for driving sales growth and enhancing the online customer experience.

Competenze

• Mandatory knowledge of the DACH market.
• Experience with web analytics tools and data-driven decision-making.
• Proficiency in English and possibly German.

Mansioni

• Manage and optimize the B2C website for the DACH region.
• Work on SEO and content management to improve website performance.
• Analyze website traffic patterns and conversion rates.

Conoscenze

SEO

Digital Marketing

eCommerce Strategy

Problem-solving

Analytical Skills

Organizational Skills

Formazione

Bachelor’s degree in Marketing, Business, eCommerce, or related field

Strumenti

Adobe Commerce

Adobe Experience Manager

Adobe Analytics

Descrizione del lavoro

Chaberton Professionals, the division of Chaberton Partners dedicated to the Search and Selection of Middle and Top Management profiles for a leading company in its sector, is looking for an :

E-Commerce & CRO Specialist – DACH Market, based in Genoa.

Descrizione della posizione

The eCommerce Coordinator will manage and optimize our B2C Website sales focus on the DACH Region (DE, ALPS). This role requires a blend of analytical skills, creative problem-solving, and a deep understanding of eCommerce best practices. The ideal candidate will have a passion for driving sales growth and enhancing the customer online shopping experience, with experience in DACH markets.

Key Responsibilities

• B2C Website Management: Maintain and update the eCommerce website, ensuring product listings, descriptions, and prices are accurate and up-to-date and focus on achieving the NTR results working on Conversion Rate Optimization.
• SEO and Content Management: Optimize website content for search engines, including keyword research, on-page SEO, and content creation.
• Digital Marketing: Collaborate with Media and CRM Teams providing active contribution evaluating digital marketing campaigns, including email marketing, social media, PPC, and display advertising.
• Analytics and Reporting: Monitor and analyze website performance, traffic patterns, conversion rates, and sales data to identify opportunities for improvement.
• Inventory Management: Coordinate with the inventory team to ensure product availability and manage stock levels for online sales.
• Customer Experience: Enhance the online shopping experience by improving website usability, ensuring mobile optimization, and implementing best practices for UX / UI design.
• Promotions and Sales: Execute online promotions, discounts, and sales events to drive customer engagement and revenue.
• Collaboration: Work closely with the Markets, CRM, Brand, Human Channels and IT to ensure cohesive strategies and smooth operations.
• Stay Current: Keep up-to-date with the latest eCommerce trends, tools, and technologies to ensure the company remains competitive.

Qualifications

Bachelor’s degree in Marketing, Business, eCommerce, or a related field.

Mandatory knowledge of the DACH market

Strong understanding of eCommerce platforms (Adobe Commerce is a plus) and CMS tools (Adobe Experience Manager is a plus)

Proficiency in SEO, SEM, and online advertising.

Experience with web analytics tools (Adobe Analytics is a plus) and data-driven decision-making.

Communication and organizational skills.

Ability to work independently and as part of a team.

Strong problem-solving skills and attention to detail.

Familiarity with web design principles.

Proficiency in English and possibly in German (which would be considered a strong plus).

Experience

3–7 years of work experience in eCommerce strategy, digital marketing, or a related field, in a global company.

Familiarity with the European market, especially with Dach regional eCommerce trends and practices.