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A digital product company is seeking a Digital Product Marketing Specialist in Pavia, Italy to optimize e-commerce platforms and drive lead generation. The ideal candidate will have 3–5 years of experience in product marketing, a strong sales-driven mindset, and expertise in digital marketing tools such as Google Analytics and CRM systems. This role offers the chance to make a tangible impact on sales and customer acquisition in a dynamic work environment.
Amilon is the company that revolutionized the digital gift card market, introducing them first in Italy . With headquarters in Italy and offices in Poland and Spain, today we are not just a gift card reseller, but a
Digital Value enabler
operating in three strategic areas :
Reselling, Processing and Media & Engagement.
Thanks to our proprietary technology and innovative approach, we transform gift cards into valuable tools for companies, retailers and brands, creating new opportunities for incentive, engagement and monetization.
Are you a data-driven marketer with a strong commercial mindset and a passion for turning digital channels into growth engines? We’re looking for a
Digital Product Marketing Specialist
to lead the optimization of our e-commerce platforms, CRM systems, and lead generation channels across national and international markets. If you're ready to make a tangible impact on sales and customer acquisition, this could be the right role for you.
Key Responsibilities Develop and execute
product marketing strategies
aimed at boosting
sales and inbound lead generation. Manage and continuously improve
digital assets : e-commerce, CRM systems, landing pages, and lead platforms. Increase the
contribution of digital channels
to become the main source of qualified leads and direct sales. Work closely with
Sales
to align on lead generation goals and ensure lead quality and conversion. Use
data and performance analytics
to monitor results and optimize digital initiatives. Launch and adapt
digital product campaigns
across Italy and international markets. Collaborate cross-functionally with
Marketing, Digital, and CRM
teams to ensure full channel integration. Stay updated on
market trends and competitor activities
to uncover new promotional opportunities.
Requirements 3–5 years of experience
in product marketing, digital sales, or related areas. Strong
sales-driven mindset , used to working with KPIs and lead generation goals. In-depth knowledge of
e-commerce platforms, CRM systems, marketing automation, and lead gen tools. Experience using
analytics tools
like Google Analytics, CRM dashboards, and campaign reporting. Data-driven
mindset and strong
result orientation . Experience working in both
national and international markets . Fluent in
English , both written and spoken. Proactive, entrepreneurial, and comfortable in
cross-functional team environments .
What we offer : A
dynamic and fast-paced
work environment. Direct ownership of
digital performance and sales results. Real opportunities for
career development
across markets. A
digital-first culture
that values innovation, autonomy, and impact.
Are you the right person for this role? Apply now here on
and join the Amilon team!