E - Business Specialist

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LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons: Parfums Givenchy and Kenzo Parfums, creating highly desirable and bold fragrance and beauty products.

Joining LVMH Fragrance Brands means:

1. Being continually inspired by our couture heritage,
2. Being part of a positive transformation where your entrepreneurial spirit can flourish,
3. Being beautifully creative while raising the standards of operational excellence.

Our unique spirit is promoted daily by our talents throughout the world acting with Determination, Agility, Realism and Empathy, encapsulating our 4 core key attitudes in the acronym DARE.

Join us and DARE to be entrepreneurs of beauty!

PURPOSE OF THE JOB

The E-Business Specialist will support and manage LFB’s CRM and e-business activities on the local market in order to enhance the Maison’s presence and performance on online channels, within the framework of an integrated omnichannel strategy.

RESPONSIBILITIES

• Support the definition of the local E-Retail strategy and commercial/animation activity plans, cooperating with other departments involved (Marketing, Sales, Trade Marketing, etc.), ensuring alignment with the global strategy.
• Proactively identify new opportunities to improve the operational efficiency and growth of E-Retail business.
• Oversee online product merchandising of catalogues, ensuring products are accurately described and priced.
• Analyze web traffic and user behaviors to identify opportunities for improving online sales performance; generate regular reports on e-business sales performance, conversion rates, etc., providing insights into trends and recommendations for improvement.
• Coordinate with HQ to maintain an ecommerce plan in line with the local strategy.
• Manage forecast, logistics, and invoicing (orders and promotional items).
• Ensure brand consistency across different digital channels.
• Implement and optimize local CRM strategies following HQ Guidelines to improve customer engagement.
• Generate regular reports to monitor the effectiveness of CRM initiatives and analyze data from CRM systems to help shape future sales strategies.

PROFILE

• Degree in Business Administration, Marketing, or related fields.
• Previous experience in a similar role involving CRM systems management and/or coordination of e-retail activities.
• Previous experience in luxury or beauty industries is a plus.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Excellent analytical skills combined with experience in creating detailed reports.
• Strong communication skills – verbal and written.
• Ability to multi-task effectively in a fast-paced environment.
• Excel, Salesforce, Marketing Cloud, SAP / Tableau, Power BI are nice to have.
• Technical skills related to website function (HTML) are a plus.
• Fluent in Italian and English; French is a plus.

LVMH Fragrance Brands recognizes and recruits all talents.