Director of Marketing & Communications

Optica; Giugliano in Campania; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A dynamic and experienced Director of Communications & Marketing is sought by a leading educational institution to enhance brand awareness across various constituencies. This full-time position involves strategic marketing initiatives, digital marketing excellence, and collaboration within the leadership team.

Servizi

Medical insurance

Dental and vision insurance

Disability insurance

403(b) retirement program

Competenze

• Experience in a school or non-profit environment preferred.
• Ability to prioritize and execute communications.
• Strong writing and interpersonal skills.

Mansioni

• Develop and oversee marketing and communication strategies.
• Lead digital marketing initiatives and evaluate performance.
• Manage media relations and budget oversight.

Conoscenze

Strategic thinking

Tactical execution

Interpersonal skills

Communication skills

Graphic design

SEO knowledge

Data analytics

Formazione

B.A. in marketing, communications or a related field

Master’s degree in a preferred field

Strumenti

Canva

Google Analytics

Descrizione del lavoro

Seacrest Country Day School is a vibrant, independent, PK-12, college preparatory day school enrolling 400 students on a 40-acre campus in Naples, Florida. Founded in 1983, Seacrest is committed to fostering a safe, student-centered learning community where our students grow and develop academically, personally and socially. Our comprehensive educational program fosters critical thinking, creativity, collaboration, communication and a lifetime love of learning.

Our Mission :

Seacrest Country Day School fuels intellectual engagement, teaches ownership of the educational environment, cultivates quality of character, and inspires students to lead lives of significance.

Position Overview :

Seacrest seeks a dynamic and experienced Director of Communications & Marketing to join our community. This individual will develop, implement and oversee all marketing and communication strategies with the goal of raising brand awareness about Seacrest across all of the school’s constituencies and in the broader Southwest Florida region.

Key Responsibilities :

Develop, oversee and monitor all strategic marketing initiatives as well as internal and external communication

Lead digital marketing initiatives, website development, and social media postings using data analytics to evaluate and assess performance and constituency engagement

Design, develop and execute digital, print advertising and direct mail campaigns to enhance brand awareness and support admissions initiatives

Ensure brand consistency and standards for all marketing materials

Manage media relations; and establish partnerships with local and regional outlets

Serve on the Leadership Team supporting and collaborating with all school departments

Provide fiscal oversight for the marketing and communications budget

Qualifications :

B.A. in marketing, communications or a related field. A Master’s degree is preferred

Experience in a school or non-profit environment is preferred

The ability to think both strategically and tactically

The capacity to prioritize and execute all communications in a timely manner

Strong interpersonal and teaming skills to navigate a fast-paced working environment

Experience with photography, graphic design software such as Canva and knowledge of SEO and Google Analytics

Strong communication, writing and interpersonal skills

Availability to work evenings, weekends, and to travel for events

Compensation and Benefits :

Full-time employees are eligible for our competitive bene?t package, which includes medical, dental, vision, disability, AD&D, life insurance, AFLAC, and Seacrest’s 403(b) retirement program.

Please note : Employment at Seacrest requires fingerprinting and a background check as part of our eligibility process

Seacrest Country Day School is an Equal Opportunity Employer.

J-18808-Ljbffr