Director of Integrated Marketing

Como 1907 - Sent Entertainment; Lombardia; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

A prominent Italian football club is seeking a Director of Integrated Marketing to develop and execute comprehensive marketing strategies. The role involves maximizing ROI, collaborating with teams, and exploring innovative marketing opportunities. Candidates should have 5-7 years of marketing experience, excellent leadership skills, and a passion for soccer. This full-time position demands some evening and weekend work during events.

Competenze

• 5-7 years of Marketing Experience with 3+ years in a leadership role.
• Proven track record in managing multichannel marketing strategies.
• Strong understanding of customer segmentation.
• Excellent leadership and communication skills.

Mansioni

• Craft and execute comprehensive marketing strategies spanning all channels.
• Maximize ROI on paid marketing campaigns.
• Collaborate with internal teams for engaging, uniform messaging.
• Measure and analyze initiatives for data-driven optimization.
• Explore innovative marketing opportunities and partnerships.

Conoscenze

Leadership

Communication

Customer segmentation

Marketing strategy

Digital marketing platforms

Passion for soccer

Strumenti

Marketing software

Descrizione del lavoro

One of the most exciting projects in European Football." - BBC

Como 1907 is an Italian football club competing in Serie B. With two promotions in the last four seasons and a stadium located on the beautiful Lake Como, our club offers a football experience unmatched in both thrill and beauty.

Our ownership is dedicated to the advancement of the club on and off the pitch, striving to create an innovative global football brand that empowers our community and acts as an ambassador for the city of Como, while providing an authentic Italian experience.

Location

Como, Italy

Job Purpose

Como 1907 is seeking a dynamic, creative, and results-driven Director of Integrated Marketing to join our team. This role will be responsible for overseeing the development and execution of comprehensive multichannel marketing strategies, including paid and owned channels.

Responsibilities

• Craft and execute comprehensive marketing strategies spanning all channels.
• Maximize ROI on paid marketing campaigns.
• Collaborate with internal teams for engaging, uniform messaging.
• Measure and analyze initiatives for data-driven optimization.
• Explore innovative marketing opportunities and partnerships.
• Keep a pulse on marketing trends, consumer behavior, and competition.
• Manage relationships with advertising and media partners.
• Hire and oversee a small marketing team.

Experience

• 5-7 years of Marketing Experience with 3+ years in a leadership role.
• Proven track record in managing multichannel marketing strategies.
• Proficiency in marketing software and platforms.
• Strong understanding of customer segmentation.
• Excellent leadership and communication skills.
• Passion for soccer and knowledge of the sports & entertainment industry.

Other duties as assigned.

Employment Type

Full-time

Reporting Relationships

The Director of Integrated Marketing will report to the Head of Marketing, Promotions and Ideation.

Working Conditions

The position will require working some nights and weekends for events and match days.

Equal Opportunity Statement

Como 1907 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or any other status protected by applicable national laws.

Language Requirement

Proficiency in Italian and English is required for this role.