Digital Project Specialist

Essity; Pomezia; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Essity is seeking a Digital Project Specialist to join our team in Pomezia, Italy. In this role, you'll lead digital platform rollouts and manage multiple projects to enhance digital marketing efforts across the EMEA region. With a focus on data-driven strategies and collaboration with diverse teams, you'll have the opportunity to make a significant impact in a global organization dedicated to health and hygiene.

Servizi

Opportunity for career advancement

Learning and professional development programs

Competenze

• Solid understanding of various digital performance channels.
• Experience working in a Digital Marketing team.
• Strong analytical skills to drive performance through data.

Mansioni

• Support digital platform rollouts across Martech solutions.
• Manage and administer multiple marketing projects.
• Optimize marketing workflows through AI.

Conoscenze

Analytical skills

Communication skills

Understanding of digital channels

Marketing attribution best practices

Formazione

Relevant experience in Digital Marketing

Descrizione del lavoro

Want to work for a global organisation that focuses on health & hygiene? A company where there are Plenty of opportunities to develop and grow? If so, let's TORK.

Essity may be a company you are not familiar with, but you will know our market-leading consumer brands, including TENA, Bodyform, Cushelle, Velvet, Plenty, and Tork, as well as Leukoplast, Actimove, and JOBST within our medical portfolio. Our company mission is to break barriers and improve the well-being of people across the world through our health and hygiene products and solutions.

About the role

We are seeking a highly skilled and motivated individual to join our Digital Marketing team as a Digital Project Specialist. The role will involve working proactively with key business stakeholders across our EMEA region as an advocate of change, challenging the status quo, and driving efficiencies through improved processes while bringing the various teams (internal and external) along with you. Time will be divided between managing and delivering projects and supporting the Digital Marketing team with their projects.

What you will do

• Support in defining and conducting digital platform & system (IT & Software) rollouts across our Martech solutions.
• Lead in maintaining our Data Protection platform, OneTrust, ensuring platforms have the most up-to-date DPA and assessments completed across the region.
• Support in outlining and utilizing CDP and Marketing Automation platforms, contributing to defining and extracting the right KPIs for these digital tools across the region.
• Identify opportunities and support projects to automate and optimise marketing workflows through strategic application of AI.
• Support our Data and Analytics lead in working with vendors to help build best-in-class measurement solutions like MMM and attribution models.
• Work with IT specialists to support data set identification for in-house initiatives.
• Assist regions and local markets with expertise and guidance in digital implementation processes for digital initiatives and on a category level where applicable.
• Stay abreast of industry trends and emerging tools to enhance our CG EMEA region.
• Manage and administer multiple projects concurrently with attention to detail to ensure effective and efficient implementation.

Who You Are

• Demonstrate a solid understanding of various digital performance channels (e.g., PPC, SEO, social media) and offline channels (e.g., TV, radio, print) to analyze their contribution to the consumer journey.
• A sound understanding of marketing attribution best practices.
• Strong analytical skills with the ability to use data to provide actionable insights to drive performance.
• Excellent communication skills to work across diverse geographies and explain complex issues to non-technical audiences.
• Relevant experience from within a Digital marketing team, Brand, or media organization.

About Our DEI Culture

Guided by our Beliefs & Behaviours, our culture connects our history with our future. At Essity, care, collaboration, and inclusion are practiced daily. Our purpose to break barriers to wellbeing, promote gender equality, and enable customers and consumers to lead fuller lives at all stages is at our core.

As we work in diverse teams across geographies, cultures, and professional areas, inclusive leadership is essential. We believe diverse and inclusive teams are key to innovation and profitable growth while addressing our climate targets.

What we can offer you

Opportunity to work for a leading global organisation with potential career advancement in a fast-moving manufacturing environment.

We value everyone's learning and professional development, aiming to empower employees to reach their full potential within a purpose-driven culture.

We embrace individuality and recognize the power of diverse ideas, backgrounds, experiences, and perspectives. Our selection criteria are based solely on professional experience, qualifications, key attributes, and values.

What's next?

Essity declines direct contact with recruiting and staffing agencies and job advertising sellers.

Together, we are improving lives, every day.

Working at Essity is more than a career—it's a chance to make the world healthier, more hygienic, and safer through impactful innovations and sustainable solutions, reaching more people each year with essential well-being products.