Digital Product Manager, AI & Data Automation - Customer Insight & Market Research

CNH; Piemonte; Hybrid; EUR 49,000 - 75,000; Full time

Benefits offered by this job

Regional comprehensive benefits

Job summary

CNH Industrial in Turin seeks a Digital Product Manager focused on AI & Data Automation within Customer Insights & Market Research. You will define the product vision, prioritize features and guide adoption across global stakeholders, Digital, IT, and external partners.

This hybrid role requires experience in agile product development, backlog governance and strong communication to translate complex data initiatives into business value.

Qualifications

• Experience in digital product management or AI-enabled solutions.
• Experience with agile product-development teams (SAFe preferred).
• Experience collecting and prioritizing requirements from multiple global stakeholders.
• Experience translating needs into epics, features, user stories and acceptance criteria.
• Ability to translate technical concepts into clear business value.
• Strong communication and stakeholder-management skills.
• Willingness to travel internationally.

Responsibilities

• Define and maintain the digital product vision, strategy and roadmap for AI, data and workflow automation across CI&MR (development budget ~600K$).
• Collect, structure and prioritize needs from CI&M R team, Product Research, Dealer Research and Regional Centers.
• Translate user and business needs into use cases, epics, features and acceptance criteria.
• Lead AGILE ceremonies: planning, reviews, demos and retrospectives.
• Oversee lifecycle of digital products and pilots from business case through adoption and continuous improvement.
• Prioritize use cases by decision value, user value and feasibility, etc.
• Define CI&MR data governance standards with corporate functions.
• Establish governance: taxonomy, metadata, naming conventions, repository logic.
• Ensure traceability from evidence to decisions and outputs.
• Map research workflows to identify automation opportunities.
• Design scalable solutions for research intake, data prep, classification, analysis, reporting and reuse.
• Maintain QA processes with privacy, security and responsible AI controls.
• Coordinate pilots and define stopping/scale conditions.
• Drive user research, onboarding, training and change-management for adoption.
• Coordinate CI&MR Innovation community across regions.
• Interface with Digital, Data, IT, Cybersecurity, Privacy, Legal, system integrators.
• Communicate roadmap, progress and risks to leadership and stakeholders.
• Stay updated on AI, analytics and market-research tech trends.

Skills

Agile Methodology

Backlog management

Stakeholder management

Global collaboration

Communication skills

Education

Bachelor's degree

Job description

Digital Product Manager, AI & Data Automation - Customer Insight & Market Research

Job Location: Torino - Italy

Requisition ID: 6347

Category: Sales and Marketing

Job Type: Full Time

Working Mode: Hybrid

About Us

At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.

As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.

Grow a Career. Build a Future.

If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.

Job Purpose

The Digital Product Manager, AI & Data Automation operates within the Customer Insights & Market Research team. The function provides robust, structured and decision-ready customer, dealer and market evidence to support product development, go-to-market and business decisions.

Your primary objective is to define, prioritize, develop and drive adoption of the AI, data and automation product portfolio for Customer Insights & Market Research. You will transform fragmented research information into structured, traceable, searchable and reusable insight assets, while coordinating business stakeholders, Digital, Data Governance, IT and external technology partners.

Key Responsibilities

• Define and maintain the digital product vision, strategy and roadmap for AI, data and workflow automation across Customer Insights & Market Research (development budget approximately of 600K$ USD)

• Collect, structure and prioritize needs from the central CI&MR team, Product Research, Dealer Research and Regional Research Centers.

• Translate user and business needs into use cases, epics, features, user stories, acceptance criteria and measurable outcomes.

• Playing the role of PM following AGILE principles: Manage the AI and automation backlog and engage in agile ceremonies, including planning, reviews, demonstrations and retrospectives.

• Lead the lifecycle of digital products and pilots, from problem framing and business case through validation, deployment, adoption and continuous improvement.

• Prioritize use cases according to decision value, user value, feasibility, source readiness, risk, scalability and expected efficiency.

• Playing the Role of Data Stewart and proxy Data Owner, define CI&MR data and AI governance standards in coordination with relevant corporate functions.

• Establish together with team governance: common taxonomy, metadata, naming conventions, repository logic, document classification and minimum source-quality requirements.

• Ensure traceability between original evidence, data, analysis, assumptions, AI-generated outputs, recommendations and decision outputs.

• Map research workflows and identify manual activities, delays, duplication and opportunities for standardization or automation.

• Design scalable solutions supporting research intake, data preparation, open-text classification, analysis, insight synthesis, reporting, retrieval and reuse.

• Ensure appropriate Quality Assurance processes rooted on human review, methodological rigor, privacy, confidentiality, security and responsible AI controls throughout the product lifecycle.

• Coordinate pilots and define the conditions for stopping, refining, reusing or scaling each solution.

• Drive user research, testing, onboarding, training, documentation and change-management activities to secure adoption.

• Coordinate the CI&MR Innovation community, enabling cross-region experimentation, best-practice sharing and connection of local pilots to the formal product backlog.

• Act as the primary CI&MR interface with Digital, Data, IT, Cybersecurity, Privacy, Legal, system integrators and technology suppliers.

• Communicate roadmap, progress, risks, dependencies, pilot results and recommendations to leadership and cross-functional stakeholders.

• Stay up to date on AI, generative AI, analytics, automation, knowledge management and market-research technology trends.

Experience Required

• Relevant experience in digital product management, product ownership, business analysis, data products, AI-enabled solutions or workflow automation.

• Experience working with agile or iterative product-development teams (better if Scaled Agile Framework, SAFe).

• Experience collecting, structuring and prioritizing requirements from multiple global stakeholders.

• Experience managing a backlog and translating needs into epics, features, user stories and acceptance criteria.

• Experience coordinating cross-functional initiatives and supporting user adoption and organizational change.
• Ability to translate technical concepts into clear user and business value.
• Strong communication, presentation and stakeholder-management skills.

• Flexibility to accommodate global schedules, few regional and international travels.

Preferred Qualifications

• Bachelor's degree in Business, Engineering, Computer Science, Data Science, Information Systems, Marketing Research, Statistics or a related discipline.
• Fluent in English.Any other language is an added value

Pay Transparency

The annual salary for this role is EUR €48,750.00 - €74,750.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits.

Build a Career Doing Meaningful Work

Join us at the forefront of precision technology, driverless solutions, electrification, and alternative fuels. Be part of a team that makes a difference with their innovative thinking and inspired creativity.

join our talent community and receive our latest news and job alerts Join us CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. The Company operates commercially through its brand portfolio which includes Case IH, New Holland, CASE and New Holland Construction Equipment.