Digital PR & Brand Strategist | Luxury Hospitality Group | Florence

Antal International Network; Firenze; In loco; Riservato; Tempo pieno

Descrizione del lavoro

A leading luxury brand in hospitality seeks a Digital PR & Brand Strategist to enhance its digital communication strategy. The ideal candidate will be creative with experience in brand narrative building and managing digital visibility across multiple platforms, engaging with an international audience.

Servizi

Collaboration with high-profile brands

Dynamic creative environment

Opportunities for growth

Competenze

• 4+ years of digital PR and brand strategy experience.
• Fluent in Italian and English.
• Strong visual sensitivity and project management skills.

Mansioni

• Develop and manage social media content strategies.
• Execute digital PR campaigns to boost brand visibility.
• Monitor campaign performance and adjust strategies.

Conoscenze

Content Creation

Digital Trends

Storytelling

SEO Principles

Communication

Formazione

Bachelor's degree in Marketing or Communication

Strumenti

Adobe Creative Suite

Descrizione del lavoro

A leading and fast-evolving luxury brand in the hospitality and lifestyle sector is seeking a Digital PR & Brand Strategist to support the development and execution of its digital communication strategy. The company operates in a high-end, international context and is known for its refined aesthetic, innovation, and attention to detail.

The ideal candidate is highly creative, strategic, and experienced in building strong brand narratives and managing digital visibility across platforms. A strong passion for storytelling, digital trends, and engaging content creation—particularly on social media—is essential for this role.

Key Responsibilities:

• Develop and manage creative content strategies for social media platforms (Instagram, TikTok, LinkedIn), ensuring alignment with the brand identity and tone of voice

• Plan and execute digital PR campaigns to increase brand visibility and awareness

• Create and implement original storytelling aligned with brand positioning and business goals

• Build and maintain strong relationships with digital media outlets, influencers, and key stakeholders

• Monitor and report on campaign performance, analyzing KPIs and adjusting strategies accordingly

• Stay current with digital trends, tools, and best practices in the luxury and hospitality industries

• Work closely with leadership and creative teams to ensure consistency in messaging and brand presence

• Oversee online reputation and ensure cohesive communication across all digital channels

Candidate Profile:

• Bachelor’s degree in Marketing, Communication, or related field (preferred)

• Minimum of 4 years of experience in digital PR and brand strategy, preferably within the luxury hospitality or lifestyle sectors

• Fluent in both Italian and English (mandatory)

• Excellent communication and writing skills

• Strong visual sensitivity and creative mindset

• Ability to manage multiple projects simultaneously and meet tight deadlines

• Proficient in SEO principles and content marketing strategies

• Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Premiere, etc.)

• Valid driving license and willingness to travel frequently

What’s Offered:

• Collaboration with a high-profile international brand

• A dynamic and creative environment focused on premium positioning

• Exposure to impactful, high-end projects

• Opportunities for growth and collaboration across various creative areas

Please include your portfolio in the CV