Digital PR & Brand Strategist

Borgo Santo Pietro Lifestyle Group; Firenze; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading luxury lifestyle group based in Florence is seeking a creative Digital PR & Brand Strategist. You will play a pivotal role in enhancing brand visibility through strategic digital PR campaigns and storytelling. The ideal candidate has a background in luxury hospitality, is fluent in Italian and English, and possesses strong creativity and multitasking skills. This full-time position offers opportunities for growth in a dynamic and engaging work environment.

Competenze

• At least 4 years of experience in digital PR and brand strategy.
• Mandatory experience with luxury brands in hospitality and/or lifestyle industries.
• Fluent in Italian and English.

Mansioni

• Plan and manage digital PR & marketing campaigns.
• Create and implement unique storytelling aligned with strategic goals.
• Analyze data to measure PR impact and adjust strategies.

Conoscenze

Creativity

Multitasking

Knowledge of SEO

Proficiency with Adobe programs

Formazione

Bachelor’s degree in Marketing, Communications, or related fields

Descrizione del lavoro

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Borgo Lifestyle Group is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity, along with a continued strive for excellence. We are seeking like-minded people to join us in our great work environment.

Based in Florence, the Borgo Lifestyle Group is a rapidly expanding company that includes Borgo Santo Pietro, a 5-star luxury boutique hotel with two restaurants and a holistic spa; Saporium, a Michelin-starred restaurant in Florence; Satori, a custom yacht; and Seed to Skin Tuscany, a luxury skincare line known for Green Molecular Science products and a spa-focused approach, found in top spas and retailers worldwide.

We are seeking a creative and driven Digital PR & Brand Strategist passionate about lifestyle, hospitality, and luxury. The role involves crafting compelling narratives, developing, and executing online strategies to enhance brand visibility and build positive relationships with our targeted clientele.

Main responsibilities :

• Plan and manage digital PR & marketing campaigns.
• Create, develop, and implement unique storytelling aligned with strategic goals.
• Ensure storytelling is executed consistently with the brand strategy and vision.
• Develop and execute digital PR campaigns : secure media coverage, build influencer relationships, and manage online reputation.
• Stay updated with the latest digital trends, tools, and best practices.
• Collaborate with top management and creative teams for cohesive brand messaging.
• Analyze data to measure PR impact and adjust strategies accordingly.

Candidate profile :

• Bachelor’s degree in Marketing, Communications, or related fields (considered a strong plus).
• At least 4 years of experience in digital PR and brand strategy.
• Mandatory experience with luxury brands in hospitality and / or lifestyle industries.
• Fluent in Italian and English.
• Creativity and a keen eye for visual content.
• Ability to multitask and manage multiple projects.
• Knowledge of SEO and content marketing principles.
• Proficiency with Adobe programs.
• Valid driving license.
• Willingness to travel frequently.

Details of the offer :

• Full-time contract
• Starting date : June 2025
• Please include your portfolio with your CV.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Public Relations and Marketing

Hospitality

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