Digital Planner (Categoria Protetta L68 / 99)

Starcom Melbourne; Piemonte; Ibrido; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A leading media agency in Piemonte is seeking a Digital Planner to act as the primary contact for a major new client. Responsibilities include managing budgets, overseeing digital media planning, and monitoring campaign performance. The ideal candidate must have at least 1 year of experience, native Italian skills, and advanced proficiency in digital planning tools. This role offers flexible hours and smartworking options.

Servizi

Flexible hours

Smartworking (2 days/week)

Access to benefits platform

Tailored learning programs

Free online wellness classes

Competenze

• At least 1 year of digital media planning experience in a media agency.
• Native Italian speaker and proficient in English.
• Strong knowledge of Display, SEM, Social, Programmatic.

Mansioni

• Serve as the primary contact for the client.
• Manage the client’s budget and allocations.
• Monitor campaign performance and produce post-campaign reports.

Conoscenze

Digital media planning experience

Advanced Excel skills

English proficiency (B1 or higher)

Analytical and critical thinking skills

Attention to detail

Strumenti

Business Manager

Google Analytics (GA)

DV360

Campaign Manager (CM)

Search Ads 360 (SA360)

Adbox

Descrizione del lavoro

Company description

Publicis Groupe: Win in the platform world! Starcom is part of Publicis Groupe, the world’s third largest communications group. Known for its creativity, technology, digital, and consulting expertise, Publicis Groupe supports its clients in their digital transformation journey worldwide. What makes us unique? A Connecting Company driven by a common purpose, shared behaviors, great character, and a focus on clients - Power of One.

About Starcom: Do you believe in the synergy between people and technology? Are you convinced this can generate impactful emotions for brands and customers? With over 5,000 professionals worldwide, Starcom is the right agency for you! Click here to find out more about us.

Overview

The Digital Planner (Cat. Prot. 68 / 99) will be a key contact for a major new client. The ideal candidate acts as a client consultant, identifies opportunities for innovation, and manages daily planning and analysis.

Responsibilities

How you’ll spend your day:

• Serve as the primary contact for the client;
• Manage the client’s budget and allocations;
• Assist the digital media lead and supervisor in developing annual digital strategies and proposing new activations;
• Create digital media plans, negotiate with key publishers;
• Oversee campaign setup, creative assets workflow, and tracking;
• Monitor campaign performance and produce post-campaign reports, QBRs, and detailed analyses;
• Reconcile Digital Media PO processes;
• Maintain relationships with media partners and internal stakeholders, and scout new partners;
• Analyze research data and media/marketing information to share insights with clients;
• Innovate in digital planning solutions.

Qualifications

• At least 1 year of digital media planning experience in a media agency;
• Advanced Excel skills (Pivot tables) and PowerPoint proficiency;
• Experience with digital planning tools (Business Manager, GA, DV360, CM, SA360). Nice to have: Adbox;
• Native Italian speaker and proficient in English (B1 or higher);
• Knowledge of digital disciplines: Display, SEM, Social, Programmatic, with strong knowledge of Digital CTV/Video/Audio/DOOH;
• Team player;
• Attention to detail;
• Analytical and critical thinking skills;
• Ability to prioritize tasks.

Additional information

• This role does not include relocation support;
• We care about our talents’ wellbeing:
• Flexible hours and smartworking (2 days/week);
• Access to a benefits platform with offers and discounts;
• Tailored learning and development programs;
• Free online wellness classes for physical and mental health.

We celebrate diversity and look forward to meeting you, regardless of your background. Learn more about Publicis Groupe Italy and our values on our official IG page.