Digital Planner

GroupM; Milano; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading digital marketing firm in Milan is seeking a Digital Planner to manage media campaigns for clients. The role involves developing strategies, overseeing campaign execution, and analyzing results. Ideal candidates will have a degree in Economics, Advertising, or Marketing, along with 3-5 years of experience in digital media planning and strong analytical skills. This position offers a hybrid work option.

Competenze

• At least 3-5 years of experience in Digital Media Planning.
• Experience with managing digital campaigns.

Mansioni

• Act as point of contact for the client.
• Develop the best annual digital strategy.
• Manage the day-to-day implementation of digital campaigns.
• Analyze campaigns and recommend tactical changes.

Conoscenze

Proactivity

Collaboration

Attention to detail

Fluent in English

Formazione

University degree in Economics, Advertising, or Marketing

Strumenti

Google Analytics

SEMrush

SimilarWeb

Microsoft Office (Excel, PowerPoint)

Descrizione del lavoro

GroupM is looking for a

• Digital Planner
• who will be responsible for the planning of all media campaigns for assigned clients.

If you are interested in joining us, take a look at the requirements below and join the challenge!

OBJECTIVE AND SCOPE OF THE ROLE

• Act as point of contact for the client;
• Assist the digital media lead and supervisor in developing the best annual digital strategy and propose new activations;
• Deliver the most effective media plan given a budget and an objective;
• Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying);
• Deliver competitive reports and analyze campaign results;
• Analyze campaigns and recommend tactical changes to maximize campaign performance;
• Maintain relationships with key media partners / publishers;

RESPONSIBILITIES

• Be responsible for direct team specialists;
• Stay informed about the commercial offers of online channels in the performance market;
• Utilize various tools to evaluate plan results;
• Manage different digital campaign types (awareness, performance, data-driven, retargeting);
• Create strategic documents for campaign analysis and planning;
• Collaborate with cross-functional agency teams and clients' suppliers, including creative agencies.

ABOUT YOU

• University degree preferably in Economics, Advertising, or Marketing and Communication;
• At least 3-5 years of experience in Digital Media Planning;
• Proactivity and collaboration skills;
• Excellent command of Microsoft Office suite (Excel, PowerPoint, etc);
• Proficiency with tools such as Google Analytics, SimilarWeb, SEMrush, Adbox, or similar;
• Fluent in English;
• Attention to detail, accuracy, and ability to meet deadlines.

LOCATION

Wpp Campus in Milan (with the option for hybrid working)

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68 / 99